Browse Items (3074 total)

Market orientation and positioning are strategies linked to hotel performance. This study report‘s on the joint effect of market
orientation and positioning on hotel performance. A survey of 110 star rated hotels in Ghana was used. A total of…

Healthcare services are considered the backbone of society and human wellness. The recent institutional transformations in the healthcare services have enormous potential for research and the sector is fast becoming an exciting field of inquiry for…

Healthcare services are considered the backbone of society and human wellness. The recent institutional transformations in the healthcare services have enormous potential for research and the
sector is fast becoming an exciting field of inquiry for…

Understanding how student decides which University is important, more like understanding the consumer behaviour in order to develop the strategic marketing communications to engage with the students. In the competitive higher education market,…

The purpose of this exploratory study is to highlight the potential of sports and especially
football as a nation building tool. Taking the particular case of a little known name in
international football circles, the study highlights a potential…

This chapter provides insights into country-level case studies on the creative sub-sectors such as the Domestic Tourism Development Strategy in Nigeria and the Year of the Return initiative in Ghana – showcasing architectural feats and innovative…

The main purpose of this chapter is to interrogate the regulatory environment in Africa by exploring trends and developments within key intellectual property rights agencies and highlighting some of the challenges revolving around contracts…

This chapter discusses some of the internationalisation (e.g. mergers and acquisitions, networks and strategic alliances) of household names into Africa – especially in the aftermath two simultaneous events – that is, the African Continental Free…

This chapter offers some reflections on the use of social media public sector organisations in Africa. The first part proposes some social media use strategies that can guide the use of the technologies to achieve intended objectives. The chapter…

This chapter interrogates Africa’s public sector organisations’ major objectives for using social media. The review of the literature and social media accounts found that social media platforms are used to provide information to citizens. The…