Dublin Core
Title
Examining Mobile Shopping Characteristics, Shopping Value and Continuous Use Intention
Creator
Robert Ebo Hinson
Description
The present study examines the relationships among convenience factors, trust, self-efficacy,
shopping value, customer satisfaction (CS), and continuous use intention (CUI) in the context of
consumer behaviour within mobile shopping environments. Using a sample size of 457
respondents, structural equation modelling was employed to test the proposed hypotheses. Results
revealed significant positive relationships between AC, PC, and SC with shopping value (SPV).
In contrast, EV and PPC showed insignificant relationships with SPV. Trust (TST) exhibited a
significant positive association with SPV, while ease of use (EOU) demonstrated an insignificant
relationship. Self-efficacy (SE) also displayed a significant positive impact on SPV. Moreover,
SPV positively influenced both CS and CUI. These findings contribute to a deeper understanding
of the factors driving consumer behaviour in mobile shopping contexts, emphasizing the critical
roles of convenience, trust, and self-efficacy in shaping shopping value, customer satisfaction, and
continuous use intention.
shopping value, customer satisfaction (CS), and continuous use intention (CUI) in the context of
consumer behaviour within mobile shopping environments. Using a sample size of 457
respondents, structural equation modelling was employed to test the proposed hypotheses. Results
revealed significant positive relationships between AC, PC, and SC with shopping value (SPV).
In contrast, EV and PPC showed insignificant relationships with SPV. Trust (TST) exhibited a
significant positive association with SPV, while ease of use (EOU) demonstrated an insignificant
relationship. Self-efficacy (SE) also displayed a significant positive impact on SPV. Moreover,
SPV positively influenced both CS and CUI. These findings contribute to a deeper understanding
of the factors driving consumer behaviour in mobile shopping contexts, emphasizing the critical
roles of convenience, trust, and self-efficacy in shaping shopping value, customer satisfaction, and
continuous use intention.
Source
file:///C:/Users/Afriyie/Downloads/ssrn-4853578.pdf
Language
English