Browse Items (3143 total)

Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030.
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case…

Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this
study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies…

Marketing Principles from the River City provides a contemporary exploration into the core concepts of marketing intended to be a free and open-access handbook for undergraduate introduction to marketing course students, a refresher resource for…