Marketing Principles from the River City

Dublin Core

Title

Marketing Principles from the River City

Creator

Jodie L. Ferguson, Jonathan Ross Gilbert, Katie Gilstrap, Suzanne C. Makarem, Mayoor Mohan, Butch M. Sarma, and Cesar Zamudio

Subject

Sales and Marketing Management

Publisher

Virginia Commonwealth University

Date

2026

Format

PDF

Rights

This work is licensed under a Creative Commons Attribution 4.0 International License.

Language

English

Type

Text