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Business Mathematics was written to meet the needs of a twenty-first-century student. It takes a systematic approach to helping students learn how to think and centers on a structured process termed the PUPP Model (Plan, Understand, Perform, and…

Writing for Inquiry and Research guides students through the composition process of writing a research paper. The book divides this process into four chapters that each focus on a genre connected to research writing: the annotated bibliography,…

Marketing Principles from the River City provides a contemporary exploration into the core concepts of marketing intended to be a free and open-access handbook for undergraduate introduction to marketing course students, a refresher resource for…