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Purpose Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective. Design/methodology/approach Anchored on the social…

Purpose
Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective.
Design/methodology/approach
Anchored on the…

Theory and Cases, edited by George Babu and
Justin Paul, brings together ‘different perspectives from experts on how the data revolution
has shaped different regions, industries, and domains’ (2). This book documents how the
integration of digital…