Browse Items (3074 total)

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of…

The present study examines the relationships among convenience factors, trust, self-efficacy,
shopping value, customer satisfaction (CS), and continuous use intention (CUI) in the context of
consumer behaviour within mobile shopping environments.…

This book was inspired by the many conversations we had with Dr. Nuray
Buyucek during her doctoral research at Social Marketing @ Griffith. Nuray,
following the completion of her PhD, embarked on a career in government,
and her work commitments…

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small…

This article reports a comparative study of the key motives underlying corporate social responsibility
(CSR) practices of foreign and local firms operating in Ghana and the societal as well as business
outcomes of these practices. The results show…

This article explores the importance that prospective jobseekers
attach to corporate social responsibility (CSR) practices of
firms and how their CSR perceptions may translate into
their willingness to work for CSR-practising firms. The…

As is often the case, this issue deals with a variety of
aspects of information development in a variety of
countries – from library anxiety in the Sudan to mobile
Internet use in China.
The first paper deals with a country, the Sudan,
which has…

In modern times, the nature of higher education around
the world has been largely determined by the models
established in influential countries such as France, Germany,
Great Britain and the United States of America (Pechar &
Park, 2017; OECD and…

 The study seeks to investigate Ghanaian bank customers’ ranked preference for corporate social responsibility (CSR) initiatives and determine which initiative has the greatest effect on attitude and behaviour toward banks. A sample of 384 retail…