This study investigates the Ghanaian retail sector, with particular focus on shopping malls and the behaviour of their patrons i.e. the shoppers. The study reveals eight (8) key mall visitation motivations and five (5) key shop attributes that…
[Abstract] The research seeks to gain qualitative insights into channel structure and conflict management
of leading multinational companies operating in Ghana. A case-study approach was adopted for this study.
Data was gathered and analyzed…
Service Innovation is a topic that has become relatively popular in recent years
because of its importance and the effects it has on the businesses. The purpose of
this study is to identify and understand the effect Service Innovation has on…
Te situation caused by the Covid-19 global crisis has led universities to make
abrupt and immediate changes to continue training their students virtually
(Bao, 2020). Universities have had to urgently adapt their strategies to respond
to the…
Information and Communication Technologies (ICT) have become part of everyone's’ lives and imagining
a life without them seems almost impossible. Mobile phones and social media platforms, which are of
great importance in this thesis, are used for…
This study sought to find out the disruptions faced by Small and Medium Enterprises (SMEs), as a result of the outbreak of the COVID-19 pandemic, the survival strategies that they employed to remain operational and the lessons thereof, beyond the…
The study is designed to establish the impact of Generation Z users' contributions towards sustainable continued use of mobile money service for fee payment among university students. Data for the study were gathered from 1211 students at three…
The purpose of this study was to examine the influence of service quality on the community
satisfaction of users of the Kalianda – Sebesi Island BOM crossing service at the South Lampung
Regency Transportation Office. The data analysis used is…
Deciding which university to attend and what course to study are essential choices for
prospective students. Given Universities’ websites have been considered a vital source of
information for prospective students, this study explores the quality…