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The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana
The purpose of this study is to have a clear understanding of how sponsorship contributes positively to marketing communications performance. The methodology is based on social survey technique, which examines opinions, behaviors, and perceptions by…
Stakeholder role in tourism sustainability: The case of Kwame Nkrumah Mausoleum and centre for art and culture in Ghana
Purpose
The paper examines the role of stakeholders in tourism and hospitality industry to ensure sustainability. This study focuses on investigating how stakeholders view can influence business sustainability in the tourism industry in Ghana and…
The paper examines the role of stakeholders in tourism and hospitality industry to ensure sustainability. This study focuses on investigating how stakeholders view can influence business sustainability in the tourism industry in Ghana and…
The effect of liquidity and capital structure on the financial performance of firms listed on the Ghana Alternative Market (GAX)
Liquidity and capital structure are fundamental for the survival of all organisations, as such, the management of the two should be accorded a greater attention in every working environment. The purpose of this study was to examine the effect of…