Browse Items (2870 total)

Buyer–seller interactions and customer satisfaction–the moderating role of COVID-19 protocols.pdf
Purpose
The study explored the relationship between buyer–seller interactions and customer satisfaction in the small apparel fashion enterprises in the emerging markets. The moderating role of COVID-19 protocols implementations on buyer–seller…

IMPACT-OF-ENTREPRENEURS-PERSONAL-VALUES-ATTITUDES-AND-ROLE-PERCEPTIONS-ON-BRAND-IMAGE-FORMATION-THE-MODERATING-ROLE-OF-BRAND-AMBIDEXTERITY.pdf
The study examined the relationship between apparel fashion entrepreneurs’ personal attitudes, values, role perceptions, and brand image formation, focussing on the moderating role of brand ambidexterity. A cross-sectional and quantitative research…
Output Formats

atom, dcmes-xml, json, omeka-xml, rss2