Browse Items (2870 total)

Perceived firm ethicality and brand loyalty_ the mediating role of corporate social responsibility and perceived green marketing.pdf
Purpose
This study aims to establish the link between business ethics and brand loyalty and to investigate the mediating role of corporate social responsibility (CSR) and United Nations Sustainable Development Goals (SDGs) such as green…

Service recovery performance and repurchase intentions_ the mediation effect of service quality at KFC.pdf
Purpose
This paper investigates the effects of service quality on customer satisfaction and repurchase intentions among customers of the KFC Fast Food Restaurant Chains.
Design/methodology/approach
In total, 500 randomly sampled KFC restaurant…

The purpose of this study is to have a clear understanding of how sponsorship contributes positively to marketing communications performance. The methodology is based on social survey technique, which examines opinions, behaviors, and perceptions by…

Stakeholder role in tourism sustainability__ The case of Kwame Nkrumah Mausoleum and centre for art and culture in Ghana.pdf
Purpose
The paper examines the role of stakeholders in tourism and hospitality industry to ensure sustainability. This study focuses on investigating how stakeholders view can influence business sustainability in the tourism industry in Ghana and…

(Discrete Mathematics and Its Applications) Oscar Levin - Discrete Mathematics_ An Open Introduction-Chapman and Hall_CRC (2025).pdf

(Lecture Notes in Networks and Systems, 696) Xin-She Yang, R. Simon Sherratt, Nilanjan Dey, Amit Joshi (eds.) - Proceedings of Eighth International Congress on Information and Communication Technology.pdf

S.S. Bhatti - A Textbook of Digital Electronics.pdf

Rae, Scott B. - Moral choices _ an introduction to ethics-Zondervan (2018).pdf

P.K. Ghosh - Calculus-I-Laxmi Publications (2021).pdf

Lewis Vaughn - Doing Ethics, 6e.pdf
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