Browse Items (3102 total)

Abstract: From the complexity theory, it is argued that external factors largely determine the effectiveness of firm-level strategies. Hence, firms must seek to align their strategies such as market innovation with the prevailing business environment…

Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030.
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case…

This chapter offers a 360-degree inquiry into chief executive officer (CEO) activism in Ghana. Several theoretical/conceptual lenses (Afrocentricity and Afrocentric philosophies of sustainability; public relations for social responsibility; and…

Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short
video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to
patronise. Further, the study…

This study seeks to track corporate social responsibility (CSR) reporting of local and foreign banks in Ghana from 2010-2014 financial year ends. Employing a qualitative approach, data used were only annual reports sourced from selected banks’…

Fashion, Gaming and Digital (including Animation). Key areas include SDGs,
Fashionomics, Photography and Photojournalism. There are also higher education institutions such as the Nollywood Centre at the Pan Atlantic University
(Lagos, Nigeria) and…

The purpose of this study was to examine the relationship between some elements of social capital, knowledge quality,
and Small and Medium Enterprises (SMEs)’ innovativeness and export performance. Data were collected from owners/
managers of SME…

universities are growing more quickly than the government’s capacity to fnance
these institutions (Iruonagbe et al., 2015; Olaleye et al., 2020).
Beyond the university itself, there are challenges with internet penetration
and power supply. As…

This chapter aims to provide an understanding of the factors that serve as catalysts for social media adoption by public sector firms in Africa. Using the Technology Organisation Environment (TOE) framework, this chapter explains how social media…

This chapter provides case illustrations at the sub-regional creative hubs from East to West, and North to South Africa. Starting off with a broad overview of creative hubs – notably African Tech Hubs, and how they have been at the forefront of…