Browse Items (3075 total)

This study investigates the moderating role of environmental commitment in the relationship between green brand communication and the profitability of manufacturing firms. It seeks to explore how a firm’s dedication to environmental sustainability…

This study intends to develop a sustainable green computing model for computer users in Ghana. What necessitated for this study includes issues of the human environment and conservations of energy in Ghana. To achieve this, both quantitative and…

The purpose of this paper is to develop a conceptual framework to understand the relationship between green human resource management (HRM) practices and sustainability performance while considering the moderating role that green leadership could…

Purpose
The purpose of this paper is to investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms. The study seeks to identify how sustainable marketing strategies contribute to…

This paper investigated the moderating role of organizational culture on the relationship amid green marketing practices as well as financial performance of manufacturing firms. The survey utilized a self-administered questionnaire approach,…

This study investigates the relationship between green marketing practices and the sustainability performance of manufacturing firms in emerging markets. A self-administered questionnaire was used to collect data from 270 respondents, and the…

Purpose
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between…