Browse Items (3075 total)

Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic…

This study conceptualises ethical consumption and climate change mitigation strategies by exploring the hospitality industry's challenges, solutions and practices. The study selected articles on ethical and climate change issues from the Scopus and…

Response surface methodology was used to optimize the processing conditions in the preparation of cowpea tempeh. The independent factors studied were boiling time (varying from 5 to 30 min), incubation time (varying from 12 to 48 h) and incubation…

Purpose: Technology initiatives are now incorporated into a wide range of business domains. The objective of this paper is to explore the possible effects that Artificial intelligence systems have on entrepreneurs’ decision-making, through the…

Relationship marketing serves the purpose of building a long-term relationship with business partners in order to minimize switching behavior and increase intention to continue business. This study assessed the relationships between relationship…

Better health status is described as an indicator of economic success or failure of nations. The availability of health care services and the physical, biological and socioeconomic environment, in which a person lives, broadly determine disease…

Due to the many private universities being established in the Republic of Ghana, the search of prospective students had become very competitive. There is therefore the urgent need to develop effective student searching strategy for the survival of a…

Customer service has become so vital and significant to consider especially in the financial business sector whether locally or globally. As banks continue to provide an increasing number of financial services and products, they face the challenge of…