Browse Items (3031 total)
Sort by:
The Effect of Celebrity Endorsement on Brand Promotion.
The main objective of the study was to examine the effect of celebrity endorsement on brand promotion using Kabfam Ghana as case study. The study took a descriptive approach to the subject. The population of the study comprised all employees of…
Corporate Governance and Total Quality Management Implementation in The Telecom Sector, Ghana
The Emerging markets (EMs) and Frontier markets (FMs) within today’s global business economy function as the central engines of growth. Populations which previously had limited or no access to modern technological advances now enjoy product and…