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                <text>Do petroleum price fluctuations under price deregulation cause business cycles in Ghana?</text>
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                <text>In the context of volatilities in the international markets in recent times, studies regarding the complexities of oil price fluctuations have focussed on analysing the special fluctuation characteristics of oil prices in different historical perspectives. This study examines the extent to which petroleum price fluctuations under the petroleum price deregulation regime impact on business cycles in Ghana. The study uses the autoregressive distributed lag (ARDL) model with a quarterly data spanning from the first quarter of 2005 to the fourth quarter of 2022. Our empirical results show that price stability impacts positively on economic growth, both in the short and the long run, while foreign direct investment also has a positive effect on economic growth in the short run. Again, we observe that increases in inflation rate and government petroleum revenue negatively affect economic growth both in the short and the long run. To the …</text>
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                <text>Technological Fix: Students in Mobile Phone Repairs</text>
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                <text>Mark Ofori Nketia, Prince Obeng Lokko, Eric Adu-Gyamfi</text>
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                <text>The digital world is still evolving with many opportunities and challenges. The mobile phone is one of the devices that has transformed the telecommunication industry. Repair of mobile phones places itself within the idea of circular economy in an urban setting, and the allied process like refurbishing, reengineering, and recycling are advantageous to the environment, contributing to sustainable development goals. This study sought to access the performance and skill gained by some students in selected second cycle institutions in Southern Ghana who undergone training to technologically fix mobile phones. The study found out that about 90% of the students were able to install, uninstall and repair mobile systems as well as becoming conversant with the use of various tools &amp; instruments in mobile phone repairing.</text>
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                <text>Investigating market orientation and positioning in Ghana‟s hotel sector</text>
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                <text>Robert Ebo Hinson</text>
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                <text>Market orientation and positioning are strategies linked to hotel performance. This study report‘s on the joint effect of market&#13;
orientation and positioning on hotel performance. A survey of 110 star rated hotels in Ghana was used. A total of 225&#13;
questionnaires were received but 210 were used for the analyses. Exploratory factor analysis and hierarchical regression were&#13;
used. All hypotheses were accepted. This study extends Blankson et al. (2013)‘s work and also provide hotel managers with&#13;
ways to enhance their performance via market orientation and positioning.&#13;
Keywords: Market Orientation, Positioning, hotel, Ghana, Performance</text>
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th International Conference on Contemporary Marketing Issues (</text>
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                <text>https://www.researchgate.net/profile/Lambros-Sdrolias/publication/311714563_Exploring_charterers'_buying_criteria_for_ship_transportation_services_Empirical_evidence_from_Greek_tanker_management_firms/links/5b0db87b0f7e9b1ed7011fe5/Exploring-charterers-buying-criteria-for-ship-transportation-services-Empirical-evidence-from-Greek-tanker-management-firms.pdf#page=442</text>
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                <text>STRATEGIC COLLABORATIONSATATECHNOLOGY RESEARCH AND INNOVATION CENTRE IN GHANA</text>
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                <text>Prince Obeng Lokko, Mark Ofori Nketia, Kofi Bobi Barimah</text>
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                <text>Nearly five years ago, the Ghana Technology University College (GTUC) responded to a call for proposals by the Council for Technical and Vocational Education and Training (COTVET) and the Ministry of Environment, Science, Technology and Innovation (MESTI) under Component 2 of the Ghana Skills and Technology Development Project (GSTDP). Funding received was used in the establishment of the Technology Research and Innovation Centre (TRIC) for technology and market-oriented research with an overarching goal of transferring technology to the public and industry. Ghana Technology University College is committed to bridging the gap between academia and industry, and the establishment of TRIC transformed this vision into reality. Nine projects were selected from presentations made at workshops by researchers from our academic faculties (ie, Faculty of Computing and Information Systems, Faculty of IT Business and Faculty of Engineering) in collaboration with their private industry partners. Thus, the implementation of the projects entailed cross-institutional collaborations between GTUC, COTVET and MESTI with the involvement of the private sector. This paper discusses the processes and outcomes of the implementation of the TRIC projects with recommendations for the sustainability of TRIC.</text>
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                <text>2018</text>
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                <text>https://scholar.google.com/citations?view_op=view_citation&amp;amp;hl=en&amp;amp;user=_AA2O70AAAAJ&amp;amp;citation_for_view=_AA2O70AAAAJ:qjMakFHDy7sC</text>
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                <text>Mark Ofori Nketia, Prince Obeng Lokko, Eric Adu-Gyamfi</text>
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                <text>The digital world is still evolving with many opportunities and challenges. The mobile phone is one of the devices that has transformed the telecommunication industry. Repair of mobile phones places itself within the idea of circular economy in an urban setting, and the allied process like refurbishing, reengineering, and recycling are advantageous to the environment, contributing to sustainable development goals. This study sought to access the performance and skill gained by some students in selected second cycle institutions in Southern Ghana who undergone training to technologically fix mobile phones. The study found out that about 90% of the students were able to install, uninstall and repair mobile systems as well as becoming conversant with the use of various tools &amp; instruments in mobile phone repairing.</text>
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                <text>Examining people’s participation in corporate social responsibility development process: A study of Tullow Oil Ghana Limited</text>
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                <text>E Appah, MO Nketia, L Eghan</text>
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                <text>Local communities living close to production sites of oil drilling activities, all over the world, have in one way or the other suffered adverse impacts which the exploration companies try to appease through activities of Corporate Social Responsibility (CSR). The key is for each party to tap into the resources and expertise of the other, finding creative solutions to critical social and businesses challenges. This study is to find out the patterns of people's participation at different stages of Tullow’s Cooperate Social Responsibility development process, taking into account the participation of members of the community. The researcher engaged various stakeholders through the use of questionnaires and face to face interviews. At the end of the study, it was seen that practical CSR decision and implementation could hardly involve decisions of the local community in the coastal belt. As high as 90% of respondents had not gotten the opportunity by any Oil Company to either recount their losses or threats due to their operations. Also, almost all the respondents never had the opportunity to make input into Tullow’s CSR decisions regarding CSR projects. Tullow CSR is therefore seen as a strategic approach meant to reduce business risk rather than a participatory platform for both Tullow and the intended beneficiary community.</text>
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                <text>https://scholar.google.com/citations?view_op=view_citation&amp;amp;hl=en&amp;amp;user=_AA2O70AAAAJ&amp;amp;citation_for_view=_AA2O70AAAAJ:Y0pCki6q_DkC</text>
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                <text>Introduction to Healthcare Service Marketing Management</text>
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                <text>Healthcare services are considered the backbone of society and human wellness. The recent institutional transformations in the healthcare services have enormous potential for research and the sector is fast becoming an exciting field of inquiry for marketing and management scholars. Given that marketers are concerned about the creation of value for customers, one of the latest trends in the healthcare sector in Africa is the application of tested and established principles of value creation in mainstream marketing to the healthcare sector. However, this remains a grey area which requires a comprehensive understanding and application of mainstream marketing and management principles. As a result, this book presents contemporary and thoughtful insights to address marketing and management related principles in healthcare delivery within the African context.</text>
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                <text>Healthcare services are considered the backbone of society and human wellness. The recent institutional transformations in the healthcare services have enormous potential for research and the&#13;
sector is fast becoming an exciting field of inquiry for marketing and management scholars. Given&#13;
that marketers are concerned about the creation of value for customers, one of the latest trends in&#13;
the healthcare sector in Africa is the application of tested and established principles of value creation in mainstream marketing to the healthcare sector. However, this remains a grey area which&#13;
requires a comprehensive understanding and application of mainstream marketing and management principles. As a result, this book presents contemporary and thoughtful insights to address&#13;
marketing and management related principles in healthcare delivery within the African context.&#13;
Healthcare services are considered the backbone of society and human wellness. In recent times,&#13;
these services have undergone extensive institutional transformation (Danaher and Gallan, 2016).&#13;
Within the context of this transformation, marketing, service quality and value creation enhance&#13;
the service experience of healthcare customers (Osei-Frimpong, 2016). For example, Sahoo and&#13;
Ghosh (2016) identified service delivery, amongst others, as a significant contributor to enhancing&#13;
customer satisfaction in private healthcare delivery. It is notable that the healthcare industry has&#13;
enormous potential and is fast becoming an exciting field of endeavour for marketing practitioners. Given that marketers are concerned about the creation of value for customers, one of the latest&#13;
trends in the healthcare sector is the application of tested and established principles of value creation in mainstream marketing to the healthcare sector.&#13;
Stremersch (2008) notes that the application of marketing to healthcare is a fascinating field&#13;
that will likely have more impact on society than any field of marketing. He further states that an&#13;
intrinsically unstable environment characterises this very relevant emerging field, hence raising&#13;
new questions. Changing regulations, discoveries and new health treatments continuously appear&#13;
and give rise to these questions. Furthermore, advancements in technology not only improve the&#13;
healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviours or changing roles in the&#13;
service delivery (Osei-Frimpong, Wilson and Lemke, 2018). Increasingly, there is a shift from the&#13;
doctor-led approach to a more patient-centred approach. About a decade ago, Kay (2007) argued&#13;
that healthcare organisations need to utilise marketing tools more effectively for customer information and assistance in their healthcare decisions. This effort can only be achieved by healthcare&#13;
2 Health Service Marketing Management in Africa&#13;
organisations that promote increased accessibility of care and improved quality of service. Kay&#13;
(2007) argued these points from the perspective of the US-based healthcare system described as&#13;
“market-based”.&#13;
In Africa, the importance of marketing-driven practices in improving the delivery of healthcare&#13;
services cannot be overemphasised. The issue of healthcare delivery and management is significant&#13;
for policymakers, private sector players and consumers of health-related services in developing&#13;
economy contexts. Scholars have strongly argued in favour of marketing and value creation in&#13;
healthcare service delivery in Africa (i.e. Wanjau, Muiruri and Ayodo, 2012; Mahmoud, 2016;&#13;
Osei-Frimpong 2016). For instance, in Ghana, Osei-Frimpong (2016) advocated for healthcare service providers to understand patient needs or goals and adopt a holistic engagement approach that&#13;
would result in positive experiences. Customer experience affects the perception of service quality and acceptability of healthcare services. In South Africa, Hasumi and Jacobsen (2014) found&#13;
that long waiting times, unavailable medications and staff who are perceived as being unfriendly&#13;
affected the acceptability of healthcare services. In Egypt, Shafei, Walburg and Taher (2015) identified areas of shortfall in service quality as including physician reliability, physician assurance,&#13;
nursing reliability and nursing assurance. In the Nigerian context, Adepoju, Opafunso and Ajayi&#13;
(2018) found that patients were not satisfied with the quality of service in most of the dimensions&#13;
assessed (i.e. assurance, reliability, tangibles, empathy and responsiveness). In a study on factors&#13;
affecting service quality in the public health sector in Kenya, Wanjau, Muiruri and Ayodo (2012)&#13;
found that low employee capacity, low technology adoption, ineffective communication channels&#13;
and insufficient funding affect service quality delivery to patients, thus influencing healthcare&#13;
service quality perceptions, patient satisfaction and loyalty. These examples of healthcare service&#13;
marketing research, in the present contexts, highlight the need to utilise marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of&#13;
service marketing and management principles to enhance the delivery of quality healthcare across&#13;
Africa and other developing economies. Therein lies the critical importance of this book.&#13;
Drawing on the above discussions, this new book on Health Service Marketing Management&#13;
responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on Africa, this book covers seven thematic areas,&#13;
namely: Strategy in Healthcare; Marketing Imperatives in Healthcare Management; Product and&#13;
Pricing Management in Healthcare; Distribution, Marketing Communications and Branding in&#13;
Healthcare; People, Physical Evidence and Service Quality Management in Healthcare; Process&#13;
Management in Healthcare; and Technology in Healthcare.</text>
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