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                <text>This series welcomes proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars working on any aspect of marketing theory and practice and provides an outlet for studies dealing with elements of marketing theory, thought, pedagogy and practice. It aims to reflect the evolving role of marketing and bring together the most innovative work across all aspects of the marketing ‘mix’ – from product development, consumer behaviour, marketing analysis, branding, and customer relationships, to sustainability, ethics and the new opportunities and challenges presented by digital and online marketing</text>
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                <text>In 2019, the brand consultancy Interbrand ranked the world’s most important&#13;
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the brand adds to the company, and the brand’s future plans, Interbrand positioned Coke as the fifth most important brand in the world. Despite declining&#13;
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figure that outranked Disney, McDonald’s, and Facebook (Khan, 2019). The&#13;
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                <text>This study sought to examine the extent to which youth employment outcomes in Ghana are influenced by their individual and family characteristics on the one hand and parents’ educational status on the other. A sample size of 250 youths, both employed and unemployed, was used for the study. A probit estimation with marginal effects was used to determine how these individuals and family characteristics influence employment outcomes. The results showed that individual and family characteristics influence employment outcomes. We disentangle educational background of parents and group them into high and low status. A Blinder-Oaxaca decomposition shows that the employment gap between youths with parents of high educational status and those with parents of low educational status is largely influenced by the differences in the individual and other family characteristics of the youths …</text>
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