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                <text>The purpose of this study is to have a clear understanding of how sponsorship contributes positively to marketing communications performance. The methodology is based on social survey technique, which examines opinions, behaviors, and perceptions by asking people questions. Questionnaires were used to collect quantitative data to ensure a structured approach. An increase in brand awareness, brand preferences, brand recall, projecting the company’s image and above all goodwill, can lead to increased sales, and consequently increase organizational value, indicating that sponsorship contributes positively to marketing communication performance. Due to the limited resources, future research needs to examine sales as an additional factor to measure the effect of sponsorship on marketing communication performance to give a better view of the effect of sponsorship. For firms, the study indicates that sponsorship contributes positively to marketing communication performance and consequently increase organizational value.</text>
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A qualitative approach was adopted and interviewees were purposively selected. Using the semi-structured interview 12 people were interviewed and NVivo used to analyse the data. The study was carried out in Accra the capital city of Ghana. Using the stakeholder based theory and resource based theory (RBT) the study addresses how sustainable competitive advantage can be developed.&#13;
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Results shows how stakeholders involved such employees, government, community/society, private sector and individual shop owners perceive factors …</text>
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                <text>The purpose of this study was to examine the relationship between leverage and the financial performance of non-financial firms listed on the Ghana Stock Exchange (GSE). Panel data extracted from the audited and published annual reports of the Ghana Oil Company Ltd, Total Petroleum Ghana Ltd, Starwin Products Ltd, Camelot Ghana Ltd, Aluworks Ltd, Clydestone Ghana Ltd, African Champion Industries Ltd, Benson Oil Palm Plantation Ltd, Fan Milk Ltd, Guinness Ghana Breweries Ltd, Unilever Ghana Ltd, PZ Cussons Ghana Ltd, Produce Buying Company Ltd, Mechanical Lloyd Company Ltd and Sam Woode Ltd for the period 2008 to 2017 was used for the study. Both the descriptive and inferential techniques of data analysis were employed for the study. In the descriptive technique of data analysis, the mean, standard deviation, variance, minimum and maximum values, range, skewness and kurtosis of the study’s variables were analysed; whilst the Pearson Product-Moment Correlation Coefficient technique of data analysis was employed to establish the bivariate associations between leverage and the firms’ financial performance as measured by ROA, ROE and ROCE (inferential analysis). All the data analysis were conducted through the use of STATA version 15 statistical software package at an alpha (α) level of 5%(p≤ 0.05). From the study’s Pearson Product-Moment Correlation Coefficient output, leverage had a significantly negative association with the firms’ financial performance as measured by ROA. However, an insignificantly positive association between leverage and the firms’ ROE and ROCE was also established. Based on …</text>
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                <text>The effect of liquidity and capital structure on the financial performance of firms listed on the Ghana Alternative Market (GAX)</text>
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                <text>Mohammed Musah, Yusheng Kong</text>
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                <text>Liquidity and capital structure are fundamental for the survival of all organisations, as such, the management of the two should be accorded a greater attention in every working environment. The purpose of this study was to examine the effect of liquidity and capital structure on the financial performance of firms on the Ghana Alternative Market (GAX), a subsidiary of the Ghana Stock Exchange (GSE). Specifically, the study sought to identify the relationship between liquidity, capital structure and the financial performance of the firms, and to establish the impact of liquidity and capital structure on the firms’ financial performance. This study was a quantitative research that employed the purposive or judgemental sampling technique in selecting its sample. Secondary data sourced from the audited and published annual reports of the HORDS, Intraveneous Infusions, Meridian-Marshalls Holdings and Samba Foods Ltd for the period 2015 to 2018 was used for the study. Financial performance proxied by Return on Capital Employed (ROCE), Return on Assets (ROA) and Return on Issued Capital (ROIC) represented the study’s response variable, whilst liquidity proxied by the Current Ratio (CR) and capital structure proxied by the ratio of Debt-to-Total Assets (DA) served as the study’s explanatory variables. Descriptive, correlation and multiple regression techniques of data analysis were employed for the study. All the data analysis were conducted through the STATA version 15 software package at α= 5%(p≤ 0.05). From the Pearson Product-Moment Correlation Coefficient output, liquidity surrogated by the current ratio had an insignificant relationship …</text>
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