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                <text>Do liquidity and capital structure predict firms’ financial sustainability? A panel data analysis on quoted non-financial establishments in Ghana</text>
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                <text>Ning Wu, Jingyi Zhao, Mohammed Musah, Zhiqiang Ma, Lijuan Zhang, Yutong Zhou, Yongzheng Su, Joseph Kwasi Agyemang, Juliana Anyei Asiamah, Siqi Cao, Linnan Yao, Kaodui Li</text>
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                <text>This study examined the connection between liquidity, capital structure, and the financial sustainability of 28 quoted non-financial establishments in Ghana. Panel data for the period from 2008 to 2019 was used for the analysis. In the study, liquidity was proxied by the current ratio, while the debt ratio was used as a surrogate of capital structure. Additionally, return on equity (ROE) was employed as a measure of sustainability. This indicator was used because of its flexibility as it can be applied to any line of business or product. From the results, the studied panel was cross-sectionally independent. Furthermore, the series were first differenced stationary and cointegrated in the long-run. The elasticities of the predictors were determined through the generalized method of moments (GMM) estimator, and from the results, liquidity proxied by the current ratio improved the entities’ financial sustainability. In addition, capital structure surrogated by the debt ratio promoted the financial sustainability of the establishments. Moreover, the interaction between capital structure and liquidity advanced the corporates’ financial sustainability. Size, growth, and operational efficiency were significantly positive determinants of the sustainability of firms, but asset tangibility had a trivial effect on the entities’ sustainability. On the causal relations among the variables, there was a bilateral connection amidst current ratio and return on equity; between cash flow ratio and return on equity; between debt ratio and return on equity; between size and return on equity; between operational efficiency and return on equity. Additionally, a single-headed causality moving from growth to …</text>
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                <text>The execution of marketing strategies in a developing economy: A case study of selected market leaders</text>
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                <text>Purpose&#13;
– The purpose of this paper is to examine how market leaders use marketing strategies to maintain strong performance in their respective sectors within different economic contexts in an emerging developing economy.&#13;
Design/methodology/approach&#13;
– Case studies of three consistent, high performing market leaders based on the Ghana Club 100 rankings over the past decade are conducted. This involves structured interviews with chief executive officers (CEOs) and chief marketing officers (CMOs) of the organisations studied.&#13;
Findings&#13;
– The findings indicate that irrespective of the country of origin of the firm, or the economic context in a developing country, effective marketing strategies can be used to enhance the performance of organisations in their respective sectors.&#13;
Originality/value&#13;
– The …</text>
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                <text>Assessing the palliative aspects of green innovations in the non-linear tendencies of environmental sustainability-financial globalization nexus among West African states</text>
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                <text>Mohammed Musah, Stephen Taiwo Onifade, Elma Satrovic, Joseph Akwasi Nkyi</text>
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                <text>A reconciliation of the disagreement on whether financial globalization (FG) affects ecological footprint through the scale, technique and composition effects cannot be achieved without an explicit understanding of the direct and indirect interactions of FG with environmental sustainability. Hence, the novel perspective of this study lies in the investigation of how green innovations moderate the non-linear tendencies in the FG-environmental sustainability link among western African states given the abundance of natural resources and the prevailing pace of economic growth. The core findings are obtained from robust analysis based on cross-sectional autoregressive distributed lag (CS-ARDL) technique, the augmented mean group (AMG) technique, and the common correlated effects mean group (CCEMG) advanced estimators. Firstly, the beneficial ecological impacts of green innovations were observed. As per …</text>
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                <text>Digital tourism experience for tourist site revisit: an empirical view from Ghana</text>
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                <text>Alexander Preko, George Kofi Amoako, Robert Kwame Dzogbenuku, John Kosiba</text>
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                <text>Purpose&#13;
Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective.&#13;
Design/methodology/approach&#13;
Anchored on the social cognitive theory, the study employed a quantitative method, using the convenience sampling to select 328 participants who responded to tourism and technology sharing items through an online questionnaire. The study's hypotheses were tested utilizing structural equation modelling.&#13;
Findings&#13;
The results suggest a significant influence of technology-based service innovativeness on service value, tourist site revisits and experience sharing through technology. Further, the findings also revealed the significant influence of service value on tourist site revisit and experience-sharing through technology.&#13;
Research limitations/implications&#13;
This study was conducted with only …</text>
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                <text>Liquidity-profitability trade-off: A panel study of listed non-financial firms in Ghana</text>
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                <text>Yusheng Kong, Mohammed Musah, Stephen Kwadwo Antwi</text>
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                <text>This study sought to explore the trade-off between liquidity and the profitability of non-financial firms listed on the Ghana Stock Exchange (GSE). A panel data extracted from the audited and published annual reports of fifteen (15) selected firms for the period 2008 to 2017 was used for the study. In the study, liquidity was surrogated by the Cash Flow Ratio (CFR) and the Cash Ratio (CaR), whilst profitability was proxied by Return on Capital Employed (ROCE). After undertaken some diagnostic and specification tests to address the basic assumptions of the Classical Linear Regression Model (CLRM), the study uncovered that, cash flow ratio had a significantly positive effect on the firms’ profitability as measured by ROCE [β= 0.1050416,(p= 0.038)&lt; 0.05], but the cash ratio had an insignificantly negative influence on the firms’ profitability as measured by ROCE [β=-0.0805403,(p= 0.306)&gt; 0.05]. It was further discovered that, the cash flow ratio and the cash ratio had a combined significant effect on the firms’ profitability as measured by ROCE [Wald chi2 (1)= 7.43,(p= 0.0244)&lt; 0.05]. In order to ensure continuous survival and success, the firms should not play with the issue of liquidity management. The entities are expected to maintain an optimal liquidity level that will be capable of performing the ‘twin’role of meeting their financial obligations and at the same time maximizing their shareholders’ wealth. This optimal liquidity level could be obtained if the establishments are to meet the standards set by the Ghana Stock Exchange (GSE). Adhering to these standards will help the firms to reduce the cases of financial distress. In other words, the firms should …</text>
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                <text>Relationship marketing, orientation, brand equity and firm value: The mediating role of customer value—An emerging market perspective</text>
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                <text>This study investigates how customer value mediates the relationship between relationship marketing and firm value, and how brand equity mediates the relationship between relationship marketing and firm value in the telecommunications industry in Ghana. A quantitative research design was adopted. Data were collected from 1,000 customers from four main telecommunications companies in Accra, the capital city of Ghana. Structural equation modelling was used to analyze the relationship among the variables. The findings demonstrate that all five dimensions of RM—trust, empathy, shared value, communication, and bonding—have a significant positive influence on brand equity. The test further revealed that brand equity significantly leads to firm value and customer value. The research findings indicate that the relationship marketing concept and brand equity can be used to improve customer value and firm …</text>
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                <text>Decoding Coca-Cola </text>
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                <text>In 2019, the brand consultancy Interbrand ranked the world’s most important&#13;
brands. Based on the perception of the brand across the world, the value that&#13;
the brand adds to the company, and the brand’s future plans, Interbrand positioned Coke as the fifth most important brand in the world. Despite declining&#13;
sales over the last five years, Coke’s worth was estimated at US$63.4 million, a&#13;
figure that outranked Disney, McDonald’s, and Facebook (Khan, 2019). The&#13;
salience of Coke is testament to the degree to which Coca-Cola has successfully constructed, cultivated, and sustained its brand for over 135 years. Its&#13;
longevity and durability also tell further stories about the complex and multifaceted processes that underpin branding. Identifying these different and often&#13;
obscured processes, and examining the nature of their contribution to the Coke&#13;
brand, is the aim of this unique collection. As an interdisciplinary collection,&#13;
the following chapters not only adopt multiple approaches; they also traverse&#13;
time and space.</text>
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                <text>https://scholar.google.com/scholar?start=180&amp;amp;q=Robert+Ebo+Hinson&amp;amp;hl=en&amp;amp;as_sdt=0,5</text>
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                  <text>Faculty of IT Business</text>
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                <text>Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market</text>
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                <text>George K Amoako, Bernard K Okpattah</text>
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                <text>Today's sales force play crucial roles and are considered essential and strategic for enhancing competitiveness and sales growth. Thus, effective management of the sales force has assumed top priority for the marketing function in organizations, particularly in emerging markets to capture the millions of newly affluent consumers. This paper assesses how sales force management leverages the dynamics of personal branding and technology-enabled sales tools in the emerging market context to improve sales force productivity and performance. Using structural equation modelling with SmartPLS, responses from 209 sales executives in the insurance and fast moving consumer goods sector in the Greater Accra region of Ghana were analysed. Results highlight the relevance of appropriate training, motivation and recruitment processes on sales force ability to develop personal branding and use of technology to …</text>
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                <text>Pergamon</text>
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                <text>2018</text>
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                <text>Therelationship between liquidity and the financial performance of non-financial firms listed on the ghana stock exchange (GSE)</text>
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                <text>Mohammed Musah, Yusheng Kong</text>
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            <description>An account of the resource</description>
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                <text>The purpose of this study was to examine the relationship between liquidity and the financial performance of non-financial firms listed on the Ghana Stock Exchange (GSE). Panel data extracted from the audited annual reports of 15 listed non-financial firms for the period 2008 to 2017 was used for the study. In the study, financial performance of the firms was measured through Return on Assets (ROA), Return on Equity (ROE) and Return on Capital Employed (ROCE), whilst the Current Ratio (CR), Quick Ratio (QR) and the Cash Flow Ratio (CFR) were used to proxy liquidity. The study adopted the descriptive and inferential techniques of data analyses. All the study variables were analyzed through the descriptive statistics of mean, standard deviation, variance, minimum and maximum values, range, skewness and kurtosis. Since the study was a correlational study, the Pearson Product-Moment Correlation …</text>
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                <text>GreenField Advanced Research Publishing House</text>
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                <text>https://scholar.google.com/citations?view_op=view_citation&amp;amp;hl=en&amp;amp;user=-U-tBVYAAAAJ&amp;amp;cstart=20&amp;amp;pagesize=80&amp;amp;citation_for_view=-U-tBVYAAAAJ:ZeXyd9-uunAC</text>
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                  <text>Faculty of IT Business</text>
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                <text>A conceptual framework</text>
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                <text>George Kofi Amoako</text>
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                <text>PurposeThe purpose of this paper is to explore the possible effects of corporate environmental activities on sustainable competitive advantage through the mediation of leadership factors and effective implementation strategies. Design/methodology/approachThe work is essentially non-empirical review of the literature with the development of a conceptual model which can be tested in a later study. FindingsThe study proposes that corporate environmental activities can give firms competitive advantage. The studies also propose that stakeholders can act as pressure thereby moderating the relationship between corporate environmental activities and sustainable competitive advantage. Leadership factors and effective implementation affect competitive advantage. Research limitations/implicationsThis study has a few limitations that must be considered and could provide guidance for future study; as this study does …</text>
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                <text>https://scholar.google.com/citations?view_op=view_citation&amp;amp;hl=en&amp;amp;user=hXmr_bYAAAAJ&amp;amp;citation_for_view=hXmr_bYAAAAJ:vjZqxyZ7hS4C</text>
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