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                <text>Embracing Environmentalism By Assessing The Sustainability and Adoption Of Biomass As Boiler Fuel In The Manufacturing Industry</text>
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                <text>Naana Tetebea Oyirifi, Ruhiya Abubakar, Emmanuel Kwame Effah, Nana Agyeman Prempeh, Amevi Acakpovi</text>
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                <text>This study was designed to investigate the sustainability of using biomass as fuel for industrial boilers within the manufacturing sector, with particular reference to Cargill Ghana Limited, located within the Free zones enclave of Tema. The research was designed to achieve four specific objectives including; The identification of the social-economic benefits of using biomass as boiler fuel; Examination of the potential environmental impact of biomass as boiler fuel; Determination of the impact of fossil fuel cost on the adoption of biomass as boiler fuel; and Identification of the challenges which hinder sustainability in the adoption of biomass as boiler fuel. Adopting a convenient sampling model, a sample size of 65 was evaluated from Cargill’s population of 187 using sample calculator. The primary data was collected with the aid of interviews and questionnaires administered on suppliers and staff respectively. The acquired data was analysed with tables, pie charts, histograms and mathematical interpretations for the demographics, and tables along with central tendencies of frequencies for the main survey. The findings reveal that an average of 74.1% of the participants agree that biomass as a boiler fuel has some socio-economic benefits. While majority of the participants remained neutral, only 28.6% indicated that the adoption of biomass has environmental consequences. The findings further show that 73.1% of the people agree that the continuous increases in the prices of fossil fuel have triggered high adoption of biomass. Lastly, 54.2% of the participants believe that climatic factors such as, land allocation and land tenure; occupational accidents …</text>
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                <text>Effect of QR code and mobile money on performance of SMEs in developing countries. The role of dynamic capabilities</text>
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                <text>Klenam Korbla Ledi, Enya Ameza-Xemalordzo, George Kofi Amoako, Bernice Asamoah</text>
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                <text>The purpose of the study is to examine the effect of QR code payment and mobile money on the performance of SMES in developing countries and the moderating role of dynamic capabilities. A survey method was used to gather data from the target population of SMEs that are making use of digital financial services in their business transactions. A total of 206 SMEs responded to the questionnaires. The study found that both mobile money usage and QR code payments have a significant and positive impact on SME performance. In addition to that, the study revealed that the effect of dynamic capabilities on firm performance was also statistically significant. The study also found the moderating effect was statistically significant for mobile money payments. However, for QR code payments, the moderation effect was not statistically significant. These findings imply that it is prudent for SMEs to adopt digital financial …</text>
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                <text>A review of energy demand management systems and progress of energy supply and demand matching in Ghana</text>
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                <text>Ruhiya Abubakar, SR Shankapul, Nana Osei Darkwa, Samuel Akwasi Frimpong</text>
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                <text>Recent unruly energy crisis Ghana is facing and ways to control it, has led to the completion of an extensive literature search both in the specific field of research (energy systems) and specific topic of research (energy demand and supply matching), which revealed the gaps in literature leading to a proposed topic of research that seeks to embark on the development of a model for the prediction of domestic energy demand and usage in Ghana.&#13;
The aim of this work is to identify the gaps in literature with respect to the specific topic of research and consequently defining a research problem identified from the limitations and recommendations made for further research works. Specific objectives are then formulated, which include; analyzing the inadequacies of the existing practices and factors to arrive at demand and supply for domestic energy consumption in Ghana which stipulated the need to unveil the progress of energy supply and demand gap for domestic energy consumption in Ghana and ways to mitigate the existing gap.</text>
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                <text>Corporate social responsibility and purchase intentions: perceptions and expectations of young consumers' in Ghana</text>
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                <text>Emmanuel Kotey Neequaye, George Kofi Amoako, Mayqueen Attatsitsey</text>
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                <text>Despite the growing practice of corporate social responsibility (CSR) within the telecommunications industry of Ghana, it has received limited research attention. Thus, the primary purpose of this study is to examine perceptions and expectations of consumers' regarding Airtel Ghana CSR initiatives, consider their impact on purchase intentions and identify any gap between consumers' perceptions and their expectations of Airtel Ghana CSR initiatives. A cross-sectional survey was adopted for this study and the study is quantitative in nature. The results suggest philanthropic and legal CSR were the current main drivers of Airtel Ghana consumers' purchase intentions. However, based on their expectations, Airtel Ghana consumers' wished their purchase intensions were driven by economic and ethical CSR practices instead. The researchers' discuss managerial and theoretical implications of the research results …</text>
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                <text>A conceptual framework: creating competitive advantage through green communication in tourism and hospitality industry</text>
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                <text>George Kofi Amoako, George Cudjoe Agbemabiese, Gifty Agyeiwaa Bonsu, Genevive Sedalo</text>
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                <text>This chapter examines the effect of green advertising and packaging activities on sustainable competitive advantage—the mediation role of effective implementation strategies. The study proposes that corporate environmental activities such as green advertising and packaging with a well-executed effective implementation strategy can give tourists and hospitality companies a competitive advantage. The combination of two major communication tools, namely advertising and packaging, to achieve one of the Sustainable Development Goals in green marketing is unique. Moreover, the chapter proposes that green advertising and green packaging strategies do not result automatically in competitive advantage for firms. Strategies must be effectively implemented to achieve competitive advantage. Implementation of green advertising and packaging of the tourism and hospitality industry can lead to a …</text>
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                <text>Patrick Amfo Anim, Emmanuel Arthur, George Kofi Amoako &#13;
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This study examines the role of social media adoption (SMA), opportunity recognition (OR) and opportunity exploitation (OE) in mediating the relationship between entrepreneurial orientation (EO) and the performance of newly established small and medium-sized enterprises (SMEs) in emerging economies, with a particular emphasis on Ghana.&#13;
&#13;
Design/methodology/approach&#13;
This study adopts a post-positivist philosophical stance and uses a quantitative approach and a survey design. A purposive sampling technique was used to select 336 SME owners and managers from Ghana’s manufacturing, trading and service sectors. Questionnaires were administered to source the empirical data for this study. Structural equation modelling (SEM) was used to analyse the proposed hypotheses.&#13;
&#13;
Findings&#13;
The results reveal that EO positively and significantly influences the performance of new-born SMEs. SMA, OR and OE partially mediated this relationship.&#13;
&#13;
Practical implications&#13;
This study is a wakeup call to policymakers, practitioners, managers and owners of recently established businesses. Policymakers should provide support and resources for newly established SMEs to adopt effective social media marketing strategies, bolstering their online presence and customer engagement. Simultaneously, they should invest in entrepreneurship education and create an environment conducive to innovation to cultivate an entrepreneurial mindset among fresh SMEs. Business owners and managers should proactively monitor market trends and consumer preferences, adapting their strategies to identifying and seizing emerging opportunities.&#13;
&#13;
Originality/value&#13;
This study introduces a significant novelty to previous literature and one of the first to employ the dynamic capability theory to examine the interplay between EO, SMA, OR and OE in influencing the performance of new SMEs in the context of emerging markets. Furthermore, it extends the scope of understanding of the mechanisms through which SMEs can prosper in these dynamic environments. This unique combination of theoretical framework, comprehensive variables and contextual focus sets this study apart from existing research, enriching the literature on SME performance in emerging markets.&#13;
&#13;
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                <text>An analysis of the impact of strategic marketing on profitability of rural banks–A case study of Dangme Bank</text>
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                <text>George Kofi Amoako</text>
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                <text>The purpose of this research study is to investigate the relationship between distribution intensity and purchase behavior of customers in the downstream petroleum industry in Ghana mediated by brand equity. Brand equity components are brand perceived quality, brand awareness, brand association, and brand loyalty. The study revealed that there is a positive relationship between distribution intensity and purchase behavior through brand equity. Structural equation modelling was used to investigate the relationship among channel location, store availability (distribution intensity), and brand equity (brand loyalty, perceived quality, brand association and brand awareness) and purchase behavior. The study revealed that brand equity mediates the relationship between distribution intensity and purchase behavior in the oil marketing companies (OMCs) in Ghana. This study extends the applicability of brand equity …</text>
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SAGE Publications</text>
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                <text>This paper seeks to assess a sustainable waste management practices in a higher education institution of Ghana. The driving force for this research is the increase in the volumes of daily waste on university campuses as a result of increasing number of students’ enrolment and other university events and services. The mixed method approach was used for this study. A total sample of 214 students from Ghana Communication Technology University (GCTU) was used for the study. The research aimed at collating the requisite information from students from Level 100 to the graduate level on their assessments on solid waste management practices at GCTU. Findings from the studies revealed that the various types of solid waste generated by most students was paper which was not surprising in a school setting, followed by plastics waste and then organic waste. It was also discovered that students’ perception and …</text>
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                <text>The Concept of Rhotrix Type a Semigroups</text>
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                <text>Several articles exist on rhotrices as associative rhotrix theory and non-associative rhotrix theory. In this paper, we describe the structure of rhotrix type semigroups. Ultimately, we extend the work of Mohammed et al on rhotrix semigroup.</text>
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