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                <text>Innovating Ansoff growth strategies in the hotel industry in Ghana</text>
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                <text>In the twenty first century Africa has seen an increased momentum and an infusion of economic vibrancy in various sectors of the economy. In most of the countries there has been the development of a strong private sector participation in business and the application of technology in business is introducing new opportunities. The face of business is changing as the new impetus is redefining new relationships with customers. One major contributor to GDP growth in Africa is Tourism. Africa is endowed with many natural and beautiful tourist attractions. However this natural endowment alone is not enough to bring about growth and revenue so desired by investors. Managers in the Tourism sector must therefore give investors value for money by embarking on innovative growth strategies. Ansoff growth Strategies have been identified in marketing literature to provides insights for understanding and growing businesses …</text>
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                <text>Role of Strategic Change Management in Emerging Markets: Ghanaian Perspective</text>
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                <text>Undoubtedly, the competitive business environment arising from current global economic challenges and the rapid technological advancement among other pertinent issues, pose a serious challenge for businesses especially, those within emerging market enclaves. This situation necessitates proactive measures, innovation as well as strategic approaches to change management in a bid to salvage most of these businesses from collapsing. This research aims at examining the role played by strategic change management in emerging markets from the Ghanaian perspective. In view of this, the study reviewed related literature from electronic books, articles and reports on areas such as emerging markets, strategic management and change management practices. Observations from this research include highlights of the significant challenges faced by businesses in emerging markets due to difficulty in obtaining …</text>
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                <text>Re-branding and performance at Ghana oil company limited: an empirical study</text>
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                <text>Attempts by some state-owned enterprises (SOEs) to pursue rigorous branding and rebranding strategies have been met with disdain, particularly in Ghana where stakeholders and other commentators question the rationale for such strategies; labelling them as needless and wasteful due to the high associated financial implications. Yet, rebranding is necessary to offer differentiated products and services that outperform those of competitors. Using the 2010-2012 re-branding exercise undertaken by Ghana Oil Company (GOIL) – a state-owned oil marketing company in the petroleum downstream sector of Ghana as a case illustration, the paper evaluates the impacts of rebranding on firm performance through investment in employees and brand equity. The paper discusses and concludes with highlights of the specific contribution of rebranding in state-owned enterprises and make appropriate …</text>
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                <text>Forging sustainable development must explicitly commit to gender issues in the management of enterprises in Africa. However, advancing both gender equality and creating sustainable pathways present pressing problems. This book chapter examines the need to address gender equality and sustainable development jointly and outlines the moral, ethical, and practical justifications. It was found that the sustainability issues in Africa include overusing and non-renewal of our natural resources (depletion of natural resources), environmental degradation, and high-income inequality. Gender inequality in Africa was found in work and industrialisation, demographics and procreation, agriculture and food production, water, sanitation, and energy, among others. The main drivers of gender inequality in Africa were revealed as unequal access to social protection, and economic, and legal power. Other factors that were …</text>
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                <text>Abdul Raheed Alolo and Gideon Awini Mohammed Majeed,Kwame Simpe Ofori, George Kofi Amoako</text>
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                <text>https://scholar.google.com/scholar?oi=bibs&amp;amp;cluster=11930250846839309564&amp;amp;btnI=1&amp;amp;hl=en</text>
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                <text>Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&amp;T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&amp;T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.</text>
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                <text>https://books.google.com/books?hl=en&amp;amp;lr=&amp;amp;id=uMf1EAAAQBAJ&amp;amp;oi=fnd&amp;amp;pg=PT14&amp;amp;dq=info:w3TyJ6P2AjEJ:scholar.google.com&amp;amp;ots=nze78dE8V3&amp;amp;sig=C4P23xPHWOZlSXgDuuaLNl7sXx4</text>
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