201 10 3119 https://www.repository.gctu.edu.gh/files/original/18ea75de932e74bd73f4ea486d733358.pdf 16ff764636d3e601308fa7f0339bed5b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Celebrity Endorsement on Brand Promotion. Creator An entity primarily responsible for making the resource Michael Owusu-Kyei, Yusheng Kong, Michael Owusu Akomeah, Stephen Owusu Afriyie Description An account of the resource The main objective of the study was to examine the effect of celebrity endorsement on brand promotion using Kabfam Ghana as case study. The study took a descriptive approach to the subject. The population of the study comprised all employees of Kabfam Ghana (Head Office). They are three (300) in number. Looking at the small number of population, all 300 employees were sampled out for the study. Hence the sample size for the study was 300. The study adopted a purposive sampling technique. Questionnaires have been utilized as a tool for data collecting. The Social Science Statistical Package (SPSS) was utilized for data analysis. Modern day consumers are well informed and intelligent; they know that famous people are paid for this and may not even utilize the items. Celebrity advertisement has transformed the conventional manner of marketing entirely. The study therefore concludes by identifying a positive relationship between celebrity endorsement and brand promotion. It was recommended that companies should also closely evaluate celebrities’ suitable personalities for promoting their items. Also, organizations involved should undertake cost-benefit analysis to ensure that the sum paid to the celebrities’ services is worth the usage of a celebrity. Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=TbSlw38AAAAJ&cstart=20&pagesize=80&citation_for_view=TbSlw38AAAAJ:dhFuZR0502QC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/917aa02aee2ba9d86fcf6611ea236efd.pdf 13229ac648c19f3283cfc2e93f060827 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MSc. Logistics and Air Traffic Management Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Managerial Economics and Business Strategy Creator An entity primarily responsible for making the resource Michael R. Baye & Jeffrey T. Prince Publisher An entity responsible for making the resource available McGraw-Hill Date A point or period of time associated with an event in the lifecycle of the resource 2014 https://www.repository.gctu.edu.gh/files/original/4a2695d924dd7cd3dfcbba354d5d086e.pdf 4ec1d48ce060b4a36f49a7cb4f041e50 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource No Prices, No Games! Four Economic Models, 2nd Edition Creator An entity primarily responsible for making the resource Michael Richter, Ariel Rubinstein Subject The topic of the resource Economics Publisher An entity responsible for making the resource available OpenBook Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2024 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This work is under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0). Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource While traditional economic theory focuses on prices and games, this book models how economic stability is maintained through four alternative societal conventions: Power Relations: Stronger agents compelling compliance from weaker ones. Social Norms: Rules defining actions as permissible or forbidden. Status Hierarchies: Rankings over alternatives that constrain individual choice. Preference Biases: Systematic deviations that alter decision-making. Using straightforward mathematical models, this theoretical work does not endorse a specific convention. Instead, it urges economists to consider alternative equilibrium frameworks rather than automatically defaulting to price or game-theoretic approaches. https://www.repository.gctu.edu.gh/files/original/85cc9a0acb82185b51d3e65496bd1c60.pdf 7c7430ece946737f6a2db54af6147316 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MSc. Logistics and Air Traffic Management Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Aviation Logistics Creator An entity primarily responsible for making the resource Michael Sales Publisher An entity responsible for making the resource available Kogan Page Date A point or period of time associated with an event in the lifecycle of the resource 2016 https://www.repository.gctu.edu.gh/files/original/0726ac9726750b8eed1151b2ac3d4eff.pdf 7c7430ece946737f6a2db54af6147316 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MSc. Logistics and Air Traffic Management Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Aviation Logistics Creator An entity primarily responsible for making the resource Michael Sales Publisher An entity responsible for making the resource available Kogan Page Limited Date A point or period of time associated with an event in the lifecycle of the resource 2016 https://www.repository.gctu.edu.gh/files/original/a96195cd58ca06daa5bb180ab495a2dd.pdf 209d812498524e2a008cffbbe9182dd2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Microwave and RF Design: Radio Systems, Vol. 1, 3rd Edition Creator An entity primarily responsible for making the resource Michael Steer Subject The topic of the resource Microwave and RF Publisher An entity responsible for making the resource available NC State University Date A point or period of time associated with an event in the lifecycle of the resource 2019 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license (CC BY-NC 4.0). To view a copy of the license, visit http://creativecommons.org/licenses Language A language of the resource English Type The nature or genre of the resource Text https://www.repository.gctu.edu.gh/files/original/b0f417e0dbef260bc9777aa86a141d66.pdf eabb38490ee10d0289537138ee28eb39 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Microwave and RF Design: Modules, Vol. 4, 3rd Edition Creator An entity primarily responsible for making the resource Michael Steer Subject The topic of the resource Microwave and RF Publisher An entity responsible for making the resource available NC State University Date A point or period of time associated with an event in the lifecycle of the resource 2019 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license (CC BY-NC 4.0). To view a copy of the license, visit http://creativecommons.org/licenses. Language A language of the resource English Type The nature or genre of the resource Text https://www.repository.gctu.edu.gh/files/original/d5742117ec58be541a045c268739d942.pdf d3cb29f94779cea075b86c4765b0e4e5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Microwave and RF Design: Amplifiers and Oscillators, Vol. 5, 3rd Edition Creator An entity primarily responsible for making the resource Michael Steer Subject The topic of the resource Microwave and RF Publisher An entity responsible for making the resource available NC State University Date A point or period of time associated with an event in the lifecycle of the resource 2019 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license (CC BY-NC 4.0). To view a copy of the license, visit http://creativecommons.org/licenses. Language A language of the resource English Type The nature or genre of the resource Text https://www.repository.gctu.edu.gh/files/original/52878983099deb432b0f58fe959210ed.pdf bb3fcc7e2e1a914f145abf4f1e020f44 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Data Structures and Algorithms in Java™ Creator An entity primarily responsible for making the resource Michael T. Goodrich Publisher An entity responsible for making the resource available John Wiley & Sons, Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2014 https://www.repository.gctu.edu.gh/files/original/cb53bce9c95cced3f4bb8dc04bdf59a2.pdf 48f39d8400dbdc849f123b0c3271b5f4 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Cognitive Psychology: A Student's Handbook, 8th Ed Subject The topic of the resource Behavioral Sciences, Business Psychology Publisher An entity responsible for making the resource available Psychology Press; Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2020 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text Creator An entity primarily responsible for making the resource Michael W. Eysenck, Mark T. Keane Description An account of the resource The fully updated eighth edition of Cognitive Psychology: A Student's Handbook provides comprehensive yet accessible coverage of all the key areas in the field, ranging from visual perception and attention through to memory and language. Each chapter is complete with key definitions, practical real-life applications, chapter summaries, and suggested further reading to help students develop an understanding of this fascinating but complex field. The new edition includes an increased emphasis on neuroscience, updated references to reflect the latest research, and applied 'in the real world' case studies and examples. Widely regarded as the leading undergraduate textbook in the field of cognitive psychology, this new edition comes complete with an enhanced accompanying companion website. The website includes a suite of learning resources, including simulation experiments, multiple-choice questions, and access to Primal Pictures' interactive 3D atlas of the brain. The companion website can be accessed at: www.routledge.com/cw/eysenck