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This paper identifies and discusses the strategies adopted by a manufacturing company to manage its national and international employees' anxiety, health and safety with the onset of the COVID-19 pandemic, to fill a current research gap.&#13;
Design/methodology/approach&#13;
This paper uses the qualitative method to identify the strategies employed by a manufacturing company to manage its employees' anxiety, health and safety during the COVID-19 pandemic. Thematic analysis of data from fourteen semi-structured interviews is presented.&#13;
Findings&#13;
Results from the data analysed show that five strategies that help manage employees' health, safety and anxiety are - enhanced communication, formulation and enforcement of policies, rules and regulation, education and training, and management commitment. The findings indicate that the implementation of these strategies does not lead to a negative effect and …</text>
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                <text>: From the complexity theory, it is argued that external factors largely determine the effectiveness of firm-level strategies. Hence, firms must seek to align their strategies such as market innovation with the prevailing business environment to achieve competitive advantage. We investigate the moderating effect of three environmental factors, regulatory regime, competitive intensity and customer demand on the relationship between innovation and competitive advantage creation in financial services firms. Data were collected from the Ghana’s financial services sector with a focus on banking and insurance institutions. Constructs were validated through confirmatory factor analysis while robust regressions estimates were run to test their hypothesised relationships. We found that both competitive intensity and regulatory regime positively increase the effect of market innovation on competitive advantage.  It was also found that the interaction between competitive intensity  and regulatory regime has a positive effect while the interaction between customer demand and regulatory regime dampens the positive relationship  </text>
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