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&#13;
 All data, text, photos, and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with Adaptive SmartBook.&#13;
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&#13;
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Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today.&#13;
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