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                  <text>Food Science </text>
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Cocoa production and processing technology</text>
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                <text>Emmanuel Ohene Afoakwa</text>
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                <text>This book presents detailed explanations of technologies for sustainable production of high-quality and safe cocoa beans for the global confectionary industry. It describes up-to-date technologies and approaches to modern cocoa production practices, global production and consumption trends as well as principles of cocoa processing and chocolate manufacture. It covers the origin, history and taxonomy of cocoa, and examines the fairtrade and organic cocoa industries. The chapters provide in-depth coverage of cocoa cultivation, harvesting and post-harvest treatments, genotypic variations, fermentation techniques, drying, storage and transportation.</text>
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                <text>CRC Press</text>
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                <text>https://books.google.com.gh/books?hl=en&amp;amp;lr=&amp;amp;id=wp0QEQAAQBAJ&amp;amp;oi=fnd&amp;amp;pg=PP1&amp;amp;dq=info:pLh6a6SZHS4J:scholar.google.com&amp;amp;ots=6GpqKL-rrz&amp;amp;sig=9caR57Hb_VxWoL11ZlegNbHuFqA&amp;amp;redir_esc=y#v=onepage&amp;amp;q&amp;amp;f=false</text>
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                <text>Nasiruddin Khan, Olha Khymenets, Mireia Urpí-Sardà, Sara Tulipani, Mar Garcia-Aloy, María Monagas, Ximena Mora-Cubillos, Rafael Llorach, Cristina Andres-Lacueva</text>
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                <text>Epidemiological studies have demonstrated the beneficial effect of plant-derived food intake in reducing the risk of cardiovascular disease (CVD). The potential bioactivity of cocoa and its polyphenolic components in modulating cardiovascular health is now being studied worldwide and continues to grow at a rapid pace. In fact, the high polyphenol content of cocoa is of particular interest from the nutritional and pharmacological viewpoints. Cocoa polyphenols are shown to possess a range of cardiovascular-protective properties, and can play a meaningful role through modulating different inflammatory markers involved in atherosclerosis. Accumulated evidence on related anti-inflammatory effects of cocoa polyphenols is summarized in the present review.</text>
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                <text>Nutrients</text>
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>The Use of Collections and Services of Academic Libraries in Ghana</text>
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          <element elementId="39">
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                <text>Afua Frempong-Kore, Benedicta Krampah Akoto Bitherman</text>
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                <text>An academic library is established in an institution of higher learning to provide services that will meet the information needs of students, lecturers, researchers and the entire academic community. The use of the library and its resources by the students of the institution is therefore a must for both faculty and students if academic work would go on successfully. This study examines the extent of use of library resources in Ghana Communication Technology University, Accra, Ghana. Two separate questionnaires were used to gather data. 400 registered library users were selected using the stratified random sampling technique. The findings revealed that 46.87% of the students sampled visited the library to read for examination while most faculty members visited the library to consult journals, electronic or print resources and to read newspapers. Also, students used the online catalogue to locate materials more than …</text>
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                <text>United International Journal for Research &amp; Technology (UIJRT)</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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                <text>2021</text>
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          <element elementId="48">
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            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="10452">
                <text>https://scholar.google.com/citations?view_op=view_citation&amp;amp;hl=en&amp;amp;user=cAvky24AAAAJ&amp;amp;citation_for_view=cAvky24AAAAJ:WF5omc3nYNoC</text>
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            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10453">
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              <description>A name given to the resource</description>
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                  <text>Faculty of IT Business</text>
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                <text>Assessing the roles of foreign knowledge acquisition and absorptive capacity in the relationship between market orientation, innovativeness and performance</text>
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                <text>Robert Ebo Hinson </text>
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            <description>An account of the resource</description>
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                <text>The effects of market orientation (MO) have received much attention from researchers (Ozkaya et al., 2015). Narver and Slater (1990) identified three dimensions of MO: customer orientation (CuO), competitor orientation (CoO) and inter-functional coordination. In particular, studies have shown that good customer knowledge management can create a valuable competitive advantage for firms (Garcia-Murillo and Annabi, 2002). According to the need for firms to manage customer knowledge to drive performance, we therefore focus on the customer and CoOs, both of which focus on the firm’s external information-gathering activities (Narver and Slater, 1990; Ozkaya et al., 2015). However, although gathering and sharing customer knowledge is important, employees must apply this knowledge to effect a transformation in the firm (Ozkaya et al., 2015). Therefore, alongside customer knowledge – i.e. knowledge about, for and from customers – the present study also examines employee absorptive capacity (AC).&#13;
&#13;
Knowledge has been recognized as a vital resource that can be managed to increase a firm’s competitive advantage and innovation and improve its performance. The value of the acquisition and sharing of knowledge on customers and competitors across the functional units of an organization is fundamental to MO theory. MO has been found to affect business performance in varied environments (Kohli et al., 1993; Narver and Slater, 1990). Nonetheless, despite an increased research interest in knowledge management, MO, innovation and performance, their interrelationships are not well understood in the literature (Migdadi et al., 2017).&#13;
&#13;
Recent literature has demonstrated the importance of foreign knowledge acquisition for firm performance (Elhachemi, 2022; Rakthin et al., 2016). These studies suggest that AC can influence the relationship between external knowledge acquisition and a firm’s innovativeness and performance, but they have examined the AC of market knowledge only in relation to foreign partners and not to knowledge of customers and competitors (Elhachemi, 2022). Rakthin et al. (2016) investigated the mediation of customer acquisition and retention in the effects of AC on firm performance but did not consider competitor intelligence in the knowledge acquisition and dissemination process. There is thus inadequate evidence in the literature for understanding the relationship between foreign knowledge acquisition, AC and firm performance.&#13;
&#13;
The present study addresses these gaps in the literature by examining the effect of MO (measured as customer and CoO) on foreign business knowledge (FBK) acquisition and then on firm innovativeness and performance. For this purpose, it determines the effect of MO on firm innovativeness and performance and tests the moderating role of AC in the link between FBK acquisition, firm innovativeness and performance.&#13;
&#13;
To address these objectives, we collected data from enterprises in Ghana that export their products to foreign markets. Knowledge acquisition from foreign markets has benefitted SMEs in a range of developing economies, such as China (Lin et al., 2020), Ghana (Sarsah et al., 2020) and Algeria (Elhachemi, 2022). However, studies on the impact of the acquired knowledge have been inadequate. Similarly, the effect of MO on the performance of Ghanaian firms has been rarely studied. Our study thus contributes to researchers’ and practitioners’ understandings of how MO drives foreign knowledge acquisition by firms and the consequent effects on their performance and innovativeness.&#13;
&#13;
The remainder of the paper provides the theoretical background, hypotheses development, methodology and results of the present study, before providing a discussion including limitations and recommendations for future studies.</text>
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                <text>Emerald Publishing Limited</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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            <description>A related resource from which the described resource is derived</description>
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                <text>https://www.emerald.com/insight/content/doi/10.1108/mrr-10-2021-0726/full/html</text>
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                  <text>Food Science </text>
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            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10433">
                <text>Chemical composition and quality changes occurring in Dioscorea dumetorum pax tubers after harvest</text>
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            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
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                <text>Emmanuel Ohene Afoakwa, Samuel Sefa-Dedeh</text>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
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                <text>Studies were conducted on the chemical composition, as well as the biochemical and textural changes, occurring during storage of two cultivars of Dioscorea dumetorum yam tubers. The tubers were harvested and stored under tropical ambient (28°C) and cold room conditions (4°C) for 24, 48 and 72 h. The samples were evaluated for moisture, starch, sugars, fibres and textural properties. Chemical analysis showed no significant differences between the means obtained for moisture, ash, protein, fibre, fat, carbohydrate, calcium, phosphorus, iron, vitamin A and vitamin C contents of the cultivars (white and yellow) studied. During storage, moisture contents decreased by approximately 6–10% after 72 h of harvest due to dehydration. Starch levels declined from 70.5–66.5 g/100 g, while sugars and fibre contents increased slightly in the samples. Textural properties (peak force and curve areas) also increased …&#13;
Total citations&#13;
Cited by 194</text>
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            <description>An entity responsible for making the resource available</description>
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              <elementText elementTextId="10436">
                <text>Elsevier</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10437">
                <text>2001</text>
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          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="10438">
                <text>https://www.sciencedirect.com/science/article/abs/pii/S0308814601001911</text>
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            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10439">
                <text>English</text>
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              <elementTextContainer>
                <elementText elementTextId="10214">
                  <text>Information Science</text>
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            <description>A name given to the resource</description>
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                <text>Donation as a Source of Acquisition in Trinity Theological Seminary and Ghana Christian University College Libraries</text>
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            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
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                <text>Afua Frempong-Kore</text>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
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                <text>This study was carried out to ascertain the trends of donations to Trinity Theological Seminary and Ghana Christian University College libraries, all in Ghana, and how these donations have affected the collection development and service delivery of these libraries. Two (2) head librarians and two (2) assistant librarians from these institutional libraries participated in the study. A qualitative research design was employed to collect data for the study and the data were analyzed by thematic analysis. Findings indicated that these two university libraries received donations on regular basis from their partners. It was established that majority of the materials received were in the area of theology and that they received fewer donations in the other subject areas offered in the Universities.</text>
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            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="10429">
                <text>ADRRI Journal of Arts and Social Sciences</text>
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          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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                <text>2020</text>
              </elementText>
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          </element>
          <element elementId="48">
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            <elementTextContainer>
              <elementText elementTextId="10431">
                <text>https://scholar.google.com/citations?view_op=view_citation&amp;amp;hl=en&amp;amp;user=cAvky24AAAAJ&amp;amp;citation_for_view=cAvky24AAAAJ:u-x6o8ySG0sC</text>
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            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10432">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
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          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="10214">
                  <text>Information Science</text>
                </elementText>
              </elementTextContainer>
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    <elementSetContainer>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10420">
                <text>The Use of Collections and Services of Academic Libraries in Ghana: A Case Study of Ghana Communication Technology University, Accra, Ghana</text>
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          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10421">
                <text>Afua Frempong-Kore, Benedicta Krampah Akoto Bitherman</text>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
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                <text>An academic library is established in an institution of higher learning to provide services that will meet the information needs of students, lecturers, researchers and the entire academic community. The use of the library and its resources by the students of the institution is therefore a must for both faculty and students if academic work would go on successfully. This study examines the extent of use of library resources in Ghana Communication Technology University, Accra, Ghana. Two separate questionnaires were used to gather data. 400 registered library users were selected using the stratified random sampling technique. The findings revealed that 46.87% of the students sampled visited the library to read for examination while most faculty members visited the library to consult journals, electronic or print resources and to read newspapers. Also, students used the online catalogue to locate materials more than faculty. It was recommended that faculty give reading assignments that will require students to consult journals and other resources in the library, not just for examination purposes. The library should also embark on aggressive awareness creation on regular basis to showcase the various resources available in the library.</text>
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          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="10423">
                <text>United International Journal for Research &amp; Technology</text>
              </elementText>
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          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="10424">
                <text>https://scholar.google.com/citations?view_op=view_citation&amp;hl=en&amp;user=cAvky24AAAAJ&amp;citation_for_view=cAvky24AAAAJ:hqOjcs7Dif8C</text>
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            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10425">
                <text>English</text>
              </elementText>
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          </element>
        </elementContainer>
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          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="10235">
                  <text>Food Science </text>
                </elementText>
              </elementTextContainer>
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        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10413">
                <text>&#13;
Industrial manufacture of sugar-free chocolates–Applicability of alternative sweeteners and carbohydrate polymers as raw materials in product development</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10414">
                <text>Roger Philip Aidoo, Frédéric Depypere, Emmanuel Ohene Afoakwa, Koen Dewettinck</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10415">
                <text>Chocolate is dense suspension of solid particles comprising 60–70% sugar and non-fat cocoa solids. Until recently, it was rarely produced as a sugar-free product due to the multi-functional properties of sweetness, bulkiness and textural characteristics that sugar offers to products. Today's consumers are concerned about the high sugar levels, calories and cariogenicity effects in confectionery products, hence increasing popularity of ‘light’ and ‘sugar-free’ products. Development of sugar-free chocolates is most challenging since all sugar needs to be replaced. In-depth understanding of the applicability of alternative sweeteners and carbohydrate polymers as ingredients in sugar-free chocolate manufacture would therefore have significant industrial applications.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="10416">
                <text>Elsevier</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10417">
                <text>2013</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="10418">
                <text>Trends in Food Science &amp; Technology</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10419">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
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          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="10235">
                  <text>Food Science </text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
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    <elementSetContainer>
      <elementSet elementSetId="1">
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        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10406">
                <text>Particle size distribution and compositional effects on textural properties and appearance of dark chocolates</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10407">
                <text>Emmanuel Ohene Afoakwa, Alistair Paterson, Mark Fowler, Joselio Vieira</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10408">
                <text>Particle size distribution (PSD) and composition in dark chocolate were varied and their effects on textural properties of molten and tempered chocolates determined using a TA.HD Plus Texture Analyzer. Surface colour was evaluated in terms of CIELAB parameters L*, C* and h° using a HunterLab Miniscan Colorimeter. Compositional parameters for particle size distribution were [D90 (&gt;90% finer) of 18μm, 25μm, 35μm and 50μm], fat (25%, 30% and 35%) and lecithin (0.3% and 0.5%) contents. Results showed that PSD, fat and lecithin content significantly (P⩽0.05) influenced the textural parameters with significant interactions among factors. Particle size was inversely correlated with firmness (1235–173g), consistency (50,410–7029gs), cohesiveness (1594–262g), index of viscosity (5737–1099gs) and hardness (7062–5546g) with chocolates containing 25% fat and 0.3% lecithin. With higher fat and lecithin …</text>
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          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="10409">
                <text>Elsevier</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10410">
                <text>2008</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="10411">
                <text>https://www.sciencedirect.com/science/article/abs/pii/S0260877407005973</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10412">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
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            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="10216">
                  <text>Faculty of IT Business</text>
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    <elementSetContainer>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10395">
                <text>Strategic Marketing of Higher Education in Africa</text>
              </elementText>
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          <element elementId="39">
            <name>Creator</name>
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              <elementText elementTextId="10396">
                <text>Robert Ebo Hinson</text>
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            <description>An account of the resource</description>
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                <text>Strategic marketing of higher education encompasses the efforts made by tertiary&#13;
or higher education institutions to develop a better understanding of the needs of&#13;
their prospective customers in order to design products and services to meet and&#13;
exceed these needs. These marketing activities of tertiary institutions should&#13;
usually be carried out through the execution of purposeful conversations with all&#13;
the university brand stakeholders, and this is the function of brand marketing&#13;
communications (Mogaji, 2016). Brand marketing communications seeks to&#13;
integrate multiple consumer contact points that occur through the purchase&#13;
of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands. Persuasive brand&#13;
communications is a critical pillar in the successful marketing efforts of universities worldwide, and this new edited book focuses on marketing and&#13;
brand communication issues from an African perspective.&#13;
Africa is the second-largest continent, both in area and population, of the&#13;
seven continents in the world. The continent is vast as is its education system&#13;
designed to meet the educational needs of its citizens; however, there is a dearth&#13;
of insight into this vast education system, especially its higher education institutions despite the fact that higher education is known to support countries’ social,&#13;
economic, and cultural progress (Alcaide-Pulido, Alves, &amp; Gutiérrez-Villar,&#13;
2017). While acknowledging the limited theoretical insight into marketing&#13;
higher education in Africa (Maringe &amp; Foskett, 2002; Ivy, 2008) research&#13;
abounds on higher education in the developed countries, highlighting a gap in&#13;
knowledge that needs to be filled.&#13;
Universities in Africa are continually advancing towards providing better&#13;
quality education (Olaleye, Ukpabi, &amp; Mogaji, 2020). While there is a shortage&#13;
of funds for existing universities, governments are still creating more universities, private institutions are also establishing universities to meet these&#13;
growing demands, and likewise, universities in the developed countries are&#13;
opening international branch campuses in Africa (Chee, Butt, Wilkins, &amp; Ong,&#13;
2016; Maringe, 2009). The changing demographics of prospective students in&#13;
Africa is also changing – they are more demanding, mobile, and tech-savvy and&#13;
take time to search for information (Michael, 2004). These dynamics within&#13;
the sector is necessitating the need for strategic marketing of higher education&#13;
as universities are becoming more business-oriented in the competitive higher&#13;
education market (Ndofirepi, Farinloye, &amp; Mogaji, 2020).&#13;
Marketing of higher education is necessitated based on the need to deliver a&#13;
service to the market to those who can afford it (Mogaji &amp; Yoon, 2019). In&#13;
other words, some prospective students want to acquire tertiary education, and&#13;
likewise, some universities need more students in order to remain commercially&#13;
viable. Universities need to be strategic to portray how different and unique they&#13;
are as this becomes a competitive advantage (Mackelo &amp; Drūteikienė, 2010) and&#13;
building this unique brand image as a university means more significant advantages are possible (Hemsley-Brown &amp; Oplatka, 2006). The African context with&#13;
these marketing dynamics, however, needs to be acknowledged.&#13;
A significant challenge that colleges and universities in Africa face apart from&#13;
the state and standards of the campuses is that they are not deemed to be&#13;
competitive enough for consumers to perceive them as offering better products&#13;
and services than their competitors. Besides, there are external challenges, often&#13;
not in control of the university. There are challenges with the countries in&#13;
terms of safety, security, and opportunities, as well as the macroeconomic&#13;
stability living standards, inflation, and unemployment.&#13;
The challenges of African universities are multifaceted. They face unique&#13;
developmental challenges located in narratives of poverty, postcolonialism,&#13;
coloniality, and more recently, decolonisation (Maringe, 2020). There is a gap&#13;
in knowledge with regards to the marketing of higher education on the continent as the strategies adopted in the developed countries with a developed&#13;
educational sector may not necessarily work in Africa (Mogaji, Farinloye, &amp;&#13;
Aririguzoh, 2017). Even though there are some developed higher education&#13;
systems in Africa, such as in South Africa and Egypt, there is still a gap in&#13;
knowledge about the African higher education market. Thus, there is need for&#13;
better understanding of the higher education market and importantly their&#13;
marketing challenges which informs the marketing communications strategies&#13;
to be adopted.&#13;
This book fills that gap in knowledge. It addresses one of the many sectors&#13;
involved in developing the capacity of universities in Africa. While there are&#13;
challenges with the administration of the universities, funding structure, curriculum, and quality of education (Maringe, 2005; Mogaji, 2019), this book&#13;
focuses on the strategic marketing communications of the universities as they&#13;
engage with various stakeholders and enhances managers’ decision-making&#13;
capacity. This book offers empirical insight into the higher education market&#13;
across the continent. It offers significant theoretical and marketing practice&#13;
implications for academics, higher education administrators, and practitioners&#13;
on how best to reach out to prospective students in the competitive higher&#13;
education market using digital media and creating a brand that stands out.&#13;
Likewise, international practitioners aiming to market to prospective African&#13;
students or wishing to start partnerships with existing African universities will&#13;
2 Emmanuel Mogaji et al.&#13;
also find this relevant in understanding the dynamics of the African higher&#13;
education market. We hope that this book meaningfully advances our&#13;
comprehension of marketing higher education in Africa and that it will&#13;
stimulate further research.</text>
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            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10398">
                <text>English</text>
              </elementText>
            </elementTextContainer>
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