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                <text>This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.&#13;
&#13;
Food Advertising and Childhood Obesity seeks to gain a better understanding of children’s food choice based on children’s exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers and the role of advertising in this process. It then explores a range of advertising variables in children’s food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present ‘advergames’ supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children.&#13;
&#13;
Written for students and practitioners of marketing, market research, and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue.&#13;
&#13;
&#13;
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                <text>The extent to which roasting of depulped cocoa beans at varied roasting intensities influences the total polyphenolic content, total flavonoid content, and DPPH scavenging capacity of cocoa liquor remains underexplored. This study investigated the effect of mechanical depulping and roasting intensities on these parameters in Ghanaian cocoa beans. A 3× 3 full factorial design was employed, with depulping levels (0%, 50%, and 100%) and roasting conditions (110◦ C for 60 min, 120◦ C for 30 min, and 135◦ C for 10 min) as the principal factors. Cocoa beans were depulped mechanically, fermented for six days, dried at 55◦ C to a moisture content of 7, 8%, roasted, deshelled, and milled into cocoa liquor. The results showed that roasting intensity and mechanical depulping significantly influenced the studied parameters. Cocoa liquor obtained from mechanically depulped beans exhibited a higher total polyphenol content but lower flavonoid content and antioxidant capacity. Moderate roasting (120◦ C for 30 min) and low-temperature, long-time (110◦ C for 60 min) roasting processes preserved more flavonoids and antioxidant activity than high-temperature, short-time (135◦ C for 10 min) roasting. These findings highlight the importance of optimizing depulping and roasting conditions to balance the retention of bioactive compounds and antioxidant properties in cocoa liquor.</text>
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