119 10 3075 https://www.repository.gctu.edu.gh/files/original/75a29bd2e3d12241b75f1002513734bc.pdf 9b83e4835f37ad940ff1b7657319db46 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Short video narratives, brand equity dimensions and hortitourism patronage: does real-world video matter? Description An account of the resource Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to patronise. Further, the study tested the moderating role of real-world video between the brand equity dimensions and intention to patronise. Design/methodology/approach – A sequential explanatory mixed method is adopted for this study. An empirical study was conducted in the first phase with 1,119 participants. In the second phase, the quantitative results were used to develop a semi-structured interview guide for in-depth interviews with 9 respondents to validate the quantitative outcomes. The structural equation modelling technique was utilised to analyse the quantitative data, whereas content analysis was used for the qualitative data. Findings – The results revealed that short video narratives lead to horti-awareness, image and value. Additionally, horti-awareness, and value had a significant impact on intention to patronise horti-tourism destinations. Another interesting observation is that the negative perceived quality might be as a result of the short video emanating from a tourist perspective. Importantly, potential tourists perceived the real-world video to be authentic, thus strengthening the relationship between the brand equity dimensions and intention to patronise. Practical implications – This research provided valuable insights for marketers/management and stakeholders within the tourism and hospitality sector to achieve benefits derived from the findings of the study. Originality/value – To the best of the authors knowledge, this study is the first attempt to embed the theory of transportation and the brand equity model in understanding horti-tourism destinations, which can rarely be found in extant literature. Keywords Short video narratives, Intention to patronise, Brand equity, Real-world video, Horti-tourism Paper type Research paper Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2025 Source A related resource from which the described resource is derived https://www.emerald.com/insight/content/doi/10.1108/jhti-10-2023-0767/full/pdf?title=short-video-narratives-brand-equity-dimensions-and-horti-tourism-patronage-does-real-world-video-matter Language A language of the resource English Creator An entity primarily responsible for making the resource Robert Ebo Hinson https://www.repository.gctu.edu.gh/files/original/3a6a251fb8cbdf1d7abb3d2456770082.pdf 818cb4d64c80e5e3768aced79203304d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Food Science Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Effects of cowpea fortification and the level of ripeness of plantain on the nutritive value of plantain based snack foods Creator An entity primarily responsible for making the resource Ann Nancy Etsey, Esther Sakyi-Dawson, Samuel Sefa-Dedeh, Emmanuel Ohene Afoakwa, Kwaku Tano-Debrah, George Amponsah Annor Description An account of the resource To investigate effects of cowpea addition and level of ripeness of plantain on the nutritional and sensory characteristics of Kaklo and Ofam in Ghana, A 2X4 factorial experiment with firm and soft ripe plantain and cowpea fortification of 0, 10, 20 and 30% was designed. The proximate composition and acceptability of products using a 7-point hedonic scale were evaluated. With the addition of 30% cowpea, the protein content of the Kaklo from the firm ripe and soft ripe plantain increased from 2.92% to 7.32% and 3.65% to 8.05% respectively, whilst the protein of the Ofam from the firm and soft ripe plantain also increased from 3.80% to 8.45% and 3.75% to 8.15% respectively. The 10% fortified Kaklo and Ofam were Date A point or period of time associated with an event in the lifecycle of the resource 2007 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=EZuX1N8AAAAJ&cstart=100&pagesize=100&citation_for_view=EZuX1N8AAAAJ:bEWYMUwI8FkC Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Resisting the System: Examining How Activist Chief Executive Officers (CEOs) Drive Positive Social Change in Ghana’s Fourth Republic Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This chapter offers a 360-degree inquiry into chief executive officer (CEO) activism in Ghana. Several theoretical/conceptual lenses (Afrocentricity and Afrocentric philosophies of sustainability; public relations for social responsibility; and postmodernism) are activated to enrich the literature on CEO activism. Data collection entailed long interviews with 24 men and women activist CEOs. Data analysis followed the qualitative theme-based approach. Findings suggest that CEO activism is motivated by alternative factors, including Afrocentric philosophies such as Caritas, Ubuntu, Ma-atic ideology, Africapitalism, and some postmodern concepts. Various unique campaign issues and causes, strategies and tactics, outcome classes, and safeguards and guidelines for activist CEO campaigns are discussed. The study helps internationalize CEO activism research and deepens global perspectives on corporate activism while contributing to contemporary imaginings and understandings of the political actions of CEOs. Publisher An entity responsible for making the resource available Department of Political Science, University of Ghana, Accra, Ghana Date A point or period of time associated with an event in the lifecycle of the resource 2024 Source A related resource from which the described resource is derived https://link.springer.com/chapter/10.1007/978-3-031-54744-7_10 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Food Science Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The chemistry of flavour development during cocoa processing and chocolate manufacture Creator An entity primarily responsible for making the resource E Ohene Afoakwa Publisher An entity responsible for making the resource available Wiley-Blackwell Date A point or period of time associated with an event in the lifecycle of the resource 2010 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=EZuX1N8AAAAJ&cstart=100&pagesize=100&citation_for_view=EZuX1N8AAAAJ:XiSMed-E-HIC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/bf6a77267b0bd5d0044d830be85be692.pdf f6efe3f2d311dd63eb80d01bd9027f9e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030. Design/methodology/approach – Reviewing literature on tourism, this paper builds a case for marketing horti-tourism based on the research gaps in literature, and future research directions are proposed to aid in the achievement of tourism agenda 2030. Findings – Scholarly research on horti-tourism remains scarce, and more research attention is suggested on this subject matter. The tourism sector produced varied forms of tourism where hortitourism is associated with horticulture farms, vegetable gardens and flower gardens which provide direct gains such as employment creation, foreign currency earnings, income generation source, poverty reduction and other gainful commercial activities. Despite the importance attached to this form of tourism in literature, less research has been conducted to market its relevance to nations and businesses. Much academic studies are needed to project this form of tourism. Originality/value – This perspective paper serves as a call for tourism firms, governments and other stakeholders within and outside to make theoretical and practical contributions by marketing hortitourism destinations to visitors which aid in the UN Tourism Agenda of 2030. Keywords Horti-tourism, Marketing, SDGs Paper type Viewpoint Publisher An entity responsible for making the resource available © Emerald Publishing Limited, ISSN 1660-537 Date A point or period of time associated with an event in the lifecycle of the resource 202 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Food Science Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Effect of sugar, pectin and acid balance on the quality characteristics of pineapple (Ananas comosus) jam Creator An entity primarily responsible for making the resource Emmanuel Ohene Afoakwa, E Nartey, J Ashong, G Annor Description An account of the resource Investigations were conducted on the effect of sugar concentration, pH balance and high methoxy pectin concentration on quality characteristics of pineapple jam using standard analytical methods. Addition of 50% sugar improved the colour and texture of the jam. Non-sugar jam was too soft, and could not hold their form. The jam balanced to pH 3.2 and 3.5 with the addition of lemon juice as a source of acid was of acceptable finished pH. Jam colour was not greatly affected by the incorporation of lemon juice. Addition of pectin had no significant effect on the pH of the finished jam. Sufficient pectin levels (0.5%) however improved the texture, gel formation and enhanced spreadability of the jam. Non-pectin jam was hard, tough and stiff and this was more evident in the 100% sugar with no pectin jam formulations. At 1.0% pectin concentration, spreadability of the jam was poor and colour became redder. Sensory … Date A point or period of time associated with an event in the lifecycle of the resource 2006 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=EZuX1N8AAAAJ&cstart=100&pagesize=100&citation_for_view=EZuX1N8AAAAJ:qUcmZB5y_30C Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/703bc65d233f420796802136d72de602.pdf f8b471eb25feee2de5259cf2fbb997de Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Food Science Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Application of response surface methodology for optimizing the pre-processing conditions of bambara groundnut (Voandzei subterranea) during canning Creator An entity primarily responsible for making the resource Emmanuel Ohene Afoakwa, Agnes Simpson Budu, Alan Bullock Merson Description An account of the resource Bambara groundnut (Voandzei subterranea) seeds were canned with the objective of investigating the optimal pre-processing conditions that would yield the best quality canned product from it. Pre-canning procedures such as blanching time, soaking time and sodium hexametaphosphate [(NaPO3) 6] salt concentration were used as the independent variables for a Central Composite Rotatable Design (CCRD). The pre-processing parameters obtained from the CCRD for k= 3 were used for the canning of the bambara groundnuts and the quality characteristics (moisture content, pH of the drained liquid, drained weight, splitting of the seeds, leached solids and seed hardness) of the canned products were studied using response surface methodology. Regression models were generated using regression analysis and used for the plotting of response surface curves. Adequacy of the model equation for predicting the … Publisher An entity responsible for making the resource available De Gruyter Date A point or period of time associated with an event in the lifecycle of the resource 2007 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=EZuX1N8AAAAJ&cstart=100&pagesize=100&citation_for_view=EZuX1N8AAAAJ:hC7cP41nSMkC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/c9d890db6ca8dbe996bddcab63982b9d.pdf fb5f678658c5beb6ec1c522b36604535 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Marketing Communications of African Universities Creator An entity primarily responsible for making the resource Robert Ebo Hinson. Description An account of the resource Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and exceed these needs. These marketing activities of tertiary institutions should usually be carried out through the execution of purposeful conversations with all the university brand stakeholders, and this is the function of brand marketing communications. Brand marketing communications seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands. Persuasive brand communications is a critical pillar in the successful marketing efforts of universities worldwide, and this new edited book focuses on marketing and brand communication issues from an African perspective. This chapter introduces the coverage and contents of the book, highlighting the different themes and chapters. Source A related resource from which the described resource is derived https://gala.gre.ac.uk/id/eprint/26167/7/26167%20MOGAJI_Strategic_Marketing_Communications_Of_African_Universities_Introduction_%28AAM%29_2019.pdf Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/da36afa2f9f99e3b8a54ecbe30162080.pdf 24386adec3a9d3239ed6c0f3e42092c9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Food Science Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Optimization of the processing conditions and quality characteristics of watermelon jams using response surface methodology Creator An entity primarily responsible for making the resource E Afoakwa, O Oguseye, G Annor, J Ashong Description An account of the resource Water melon (Citrullus vugaris) is a fruit grown for its thirst quenching property rather than for ant nutritional value. It consists of 92% water and 8% sugar, so it is aptly named. Its high water content makes it impracticable to use this fruit for jam, but because it is seasonal, processing the fruit into jam is a means of keeping this out of season produce available throughout the year. This study sought to investigate the effect of sugar concentration and pH balance on the chemical, physiochemical and physical properties of watermelon jams. Through the response surface methodology (RSM), the effect of refractive index, soluble solids, pH, total acidity, moisture, ash, total carbohydrate, hardness and colour with respect to sugar concentration and pH were determined. Response surface models were generated using regression analysis and used to plot graphs for each of the indices studied. The results revealed that inclusion of 60% sugar improved the soluble solids content, texture, colour and gel set of the jam. Inclusion of sugar concentration above 60% did not increase soluble solids content of the jam and resulted in jams of sticky consistency which is unacceptable from the standpoint of the consumer. The low sugar jams failed to set and had unacceptable texture, colour and soluble solids content. Sugar significantly contributes to the quality of the jam but above 60% sugar concentration, the quality of the jam is not improved. Acid had significant effect on the gel set, texture, total acidity and pH of the finished jam. All the pH levels studied resulted in jams of acceptable pH when analyzed. The optimal conditions required achieving the optimum soluble … Date A point or period of time associated with an event in the lifecycle of the resource 2006 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=EZuX1N8AAAAJ&cstart=100&pagesize=100&citation_for_view=EZuX1N8AAAAJ:k_IJM867U9cC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/61d7e718b8863e5ac354eacb5e36a301.pdf 483a7b358fd0451f85d8a25970a11649 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Modeling the Trend of Performance of the Manchester United Football Club in the 1960-2013 English Premiership Creator An entity primarily responsible for making the resource Linus Addae, Martin Owusu Amoamah, Iddrisu Wahab Abdul, Osei Antwi Description An account of the resource This research studied the trend of performance of Manchester United Football Club in the 1960-2013 English premiership seasons. The three main variables involved in this study are the number of games won, games drawn and games lost by Manchester United for the study period. But this study concentrated on the number of games lost since the objective of every manager of a team is to minimize loss and maximize win or draw. Thus the objective of this study is to develop a model for predicting the number of games that would be lost by Manchester United in future seasons using games played in the previous seasons. The data used for this study are secondary data obtained from sportamok and English premiership websites. The statistical technique used for this study is time series analysis. Specifically, Autoregressive Integrated Moving Average (ARIMA) model was used to develop a model for the number of games lost by Manchester United. The model was used to forecast for the next fifteen seasons. The model predicted that Manchester United will lose six (6) games for 2013/2014 season. Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ECTxVnYAAAAJ&cstart=20&pagesize=80&citation_for_view=ECTxVnYAAAAJ:2osOgNQ5qMEC Language A language of the resource English