Management by Missions: Connecting People to Strategy through Purpose, 2nd Edition
​The second edition of Management by Missions is an open-access book based on substantially more research carried out over fifteen years, involving more than two hundred organizations around the world. All of this research supports that the practical models and ideas offered in the book have been tried and tested and actually work in practice. With case studies, anecdotes, and new research findings, the authors present the main tools of the MBM method (shared missions, missions scorecards, interdependency matrix, missions-based objectives, and integral assessment) and the type of leadership needed to implement it. The ideas presented in this book mark a path towards a new management methodology for the XXI century and a new way of understanding the work that managers do.
This work is licensed under a Creative Commons Attribution 4.0 International License
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This open-access book provides basic management knowledge in a concise and structured way. Fundamental aspects of management are described, based on which a model of the enterprise is outlined. This allows readers to find their way around easily, reflect, set new approaches in context, and examine them critically. The practical examples, the interpretation questions, and the short case studies at the end of each chapter facilitate the transition from theory to practice. Sustainability, corporate responsibility, and circular business have been extended for this second edition. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland. In addition, novice and experienced managers will find new inspiration and practical guidance supported by compelling examples
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