Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa

Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa

Robert Ebo Hinson

This chapter interrogates Africa’s public sector organisations’ major objectives for using social media. The review of the literature and social media accounts found that social media platforms are used to provide information to citizens. The secondary objective is to identify effective pathways for offering opportunities for citizens to engage with public sector organisations in Africa. The chapter also identifies that social media platforms assume increased importance during times of crisis to manage emergencies in Africa. Social media platforms are an integral part of delivering e-government services in African countries. On the political front, social media plays a crucial in promoting democracy and citizens’ political participation. This chapter acknowledges the role played by social media platforms in enhancing government communications, engagement, and participation in governance.

First Online

2023

https://link.springer.com/chapter/10.1007/978-3-031-22642-7_3

English