Dublin Core
Title
ISE Strategic Management: Text and Cases, 11th Edition
Creator
Dess, G. Gregory., McNamara, Gerry., Eisner, Alan., Sauerwald, Steve
Description
Strategic Management: Text and Cases, Eleventh Edition, written by authors Dess, McNamara, Eisner, and Sauerwald, continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes, including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics, to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.
They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.
Subject
Strategic Management
Publisher
McGraw Hill
Date
2023
Format
PDF
Language
English
Type
Text