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This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

The…

This thesis looks at the relationship between the Nawuri and the Gonja from 1913 to 1994. It discusses the arrival of the Nawuri, the Gonja and other immigrants into the Nawuri area and the nature of the relationship between the two groups of people…

This study examines the causes of the Nawuri-Gonja conflict, which broke out in
1991 over allodial land rights. In Alfai, as is the case of other Ghanaian societies, the modes of measuring allodial land rights are embedded in the historical…

This study is an ongoing work to develop a smart mobile health care system for the delivery of health care services to the aged. In this paper, we focus on developing a mapping function algorithm that matches the location of a device used by nurses…