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Northern Ghana has been described as the most poverty-stricken spot in Ghana. Given the link between financial inclusion and poverty reduction, this paper aims at estimating a discriminant function model to analyse demand-side roadblocks to financial…

Negative stereotypes about physically challenged people result in discriminatory social policies which in turn reinforce or confirm negative attitudes that greatly affects them as they strive to function in the society, these problems create some…

ELOPE_v20_no1_ademilokun.pdf
There is an increase in brand marketing on the websites of universities in a bid to present the kind of identities that will best promote them. This study examines the identities universities project to market their brands within the context of…

amoako-2021-distribution-intensity-and-purchase-behavior-mediating-role-of-brand-equity-in-oil-marketing-companies (2).pdf
The purpose of this research study is to investigate the relationship between distribution intensity and purchase behavior of customers in the downstream petroleum industry in Ghana mediated by brand equity. Brand equity components are brand…
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