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This series welcomes proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars working on any aspect of marketing theory and practice and provides an outlet…

10.4324_9781351024020_previewpdf (1).pdf
In 2019, the brand consultancy Interbrand ranked the world’s most important
brands. Based on the perception of the brand across the world, the value that
the brand adds to the company, and the brand’s future plans, Interbrand positioned Coke as the…

A Decomposition and Counterfactual Analysis of the Effect of Parents  Educational Status on Youth Employment Outcomes.pdf
This study sought to examine the extent to which youth employment outcomes in Ghana are influenced by their individual and family characteristics on the one hand and parents’ educational status on the other. A sample size of 250 youths, both employed…
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