Browse Items (2874 total)

The effects of market orientation (MO) have received much attention from researchers (Ozkaya et al., 2015). Narver and Slater (1990) identified three dimensions of MO: customer orientation (CuO), competitor orientation (CoO) and inter-functional…

Strategic marketing of higher education encompasses the efforts made by tertiary
or higher education institutions to develop a better understanding of the needs of
their prospective customers in order to design products and services to meet…

The quality of lives humans will live in the future depends on the rigour of the training experts provide today’s future entrepreneurs to identify societal challenges and innovatively design solutions to address these challenges to create jobs,…

African Universities are making an effort to offer values and enhance the human resources and development of the continent. Also, there are growing demands for higher education places on the continent. This paper offers a theoretical insight into the…

This paper investigates tourists' experience of the Cape Coast Castle in Ghana. Using a phenomenological research design, we explored the experiences of the tourist who visited the Castle. We used data from the Tripadvisor website and analyzed it…

Information is useful for enhancing the success of export firms operating on the advantaged and
disadvantaged end of the global digital divide; in developed and developing economy contexts. As part of
a larger e-readiness survey of Ghana’s…

Universities in Africa are witnessing unprecedented growth; The government is establishing more
universities, and private institutions are also coming on board to meet the growing demands for
university places. As well as the increasing numbers of…

Marketisation is the application of economic theory to the practice of higher education. This is
based on the fundamental notion of the primacy of the market as a tool for business and
strategic decisions. The market is the primary unit of focus as…

Theory and Cases, edited by George Babu and
Justin Paul, brings together ‘different perspectives from experts on how the data revolution
has shaped different regions, industries, and domains’ (2). This book documents how the
integration of digital…