Browse Items (2870 total)

Purpose – Because of the paucity of empirical research on firm-level capabilities of firms for effective
customer involvement, the purpose of this study is to evaluate service firms’ capacity to coopt customers to
enhance the innovativeness and…

Purpose – The purpose of this paper is to argue for a theoretical framework by which development
of computer based health information systems (CHIS) can be made sustainable. Health Management
and promotion thrive on well-articulated CHIS. There are…

Purpose – The purpose of this paper is to examine how corporate social responsibility is incorporated
into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the
corporate social responsibility practices of…

In this paper, the authors examined consumers’ intention to adopt and use mobile payment methods in
Ghana. Data for the study was obtained from a sample of 260 respondents through online and direct
survey using structured questionnaire. Structural…

: From the complexity theory, it is argued that external factors largely determine the effectiveness of firm-level strategies. Hence, firms must seek to align their strategies such as market innovation with the prevailing business environment to…

This paper examines the dialogic potential of insurance firms’ websites in Ghana. Research was executed via a content analysis of insurance companies’ websites in Ghana using Kent and Taylor’s (1998) dialogic framework. Insurance companies in Ghana…

Value co-creation (VC) is generally considered as having mutually beneficial implications for all actors involved. Nonetheless, emerging evidence on value co-destruction and its consequences on the wellbeing of co-creating actors implies that…

Due to their importance to economic development, small businesses are the subject of multidisciplinary streams of
business research. This current paper focuses on exploring the market orientation posture of small businesses
operating in Ghana. Cast…

Abstract
Purpose – The purpose of this paper is to examine the role of social interaction ties, trust and business
networks in the acquisition of foreign business knowledge and foreign institutional knowledge. It also
assesses the effect of these…

Purpose – The purpose of this paper is to examine how corporate social responsibility is incorporated
into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the
corporate social responsibility practices of…