Browse Items (2870 total)

This study investigates the difference between the utility of general higher education (GHE) and Islamic higher education (IHE),students' enrolment intention, and their correlation. Data werecollected using questionnaires. The…

In 2019, the brand consultancy Interbrand ranked the world’s most important
brands. Based on the perception of the brand across the world, the value that
the brand adds to the company, and the brand’s future plans, Interbrand positioned Coke as the…

Although all universities across the world are facing similar challenges due to the
global pandemic, universities from emerging countries have inherent challenges
that present an additional complexity to the way they can manage the impact…

Purpose - Market orientation and positioning have been widely recognized as organizational metrics linked
to hotel performance. The purpose of this study is to offer the link among market orientation, positioning and
hotel performance in Ghana's…

This book is one of two volumes that examines the successes and failures of the Ghanaian Fourth Republic from a political, public administration and public policy viewpoint. Published to coincide with the thirtieth anniversary of the founding of the…

This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

Food Advertising and Childhood…

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost…

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of…

The present study examines the relationships among convenience factors, trust, self-efficacy,
shopping value, customer satisfaction (CS), and continuous use intention (CUI) in the context of
consumer behaviour within mobile shopping environments.…

This book was inspired by the many conversations we had with Dr. Nuray
Buyucek during her doctoral research at Social Marketing @ Griffith. Nuray,
following the completion of her PhD, embarked on a career in government,
and her work commitments…