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Social media information and student performance: the mediating role of hedonic value (entertainment)
Purpose
This study evaluates the mediating role of social media entertainment on social information (content) and social media performance, during the COVID-19 era.
Design/methodology/approach
Primary data were randomly gathered from 373 students…
This study evaluates the mediating role of social media entertainment on social information (content) and social media performance, during the COVID-19 era.
Design/methodology/approach
Primary data were randomly gathered from 373 students…
Social media communication and sustainability perception in business: The moderating role of social media influencers
Achieving the 17 sustainable development goals (SDGs) has become very important in the survival of the human race and the earth's ecosystem. The purpose of this study is to see the effectiveness of social media communication and how it influences…
Social media and student performance: the moderating role of ICT knowledge
Purpose
This study aims to determine the impact of social media usage on university student’s academic performance in Ghana.
Design/methodology/approach
A quantitative research method was used for the study. With the aid of a simple random…
This study aims to determine the impact of social media usage on university student’s academic performance in Ghana.
Design/methodology/approach
A quantitative research method was used for the study. With the aid of a simple random…
