Browse Items (3136 total)

Strategic marketing of higher education encompasses the efforts made by tertiary or higher education
institutions to develop a better understanding of the needs of their prospective customers in order to design
products and services to meet and…

This open source textbook is derived from many sources, initially from the Principles of Management by Carpenter, Bauer, and Erdogan, but there is abundant new content as well. It is published under a Creative Commons license and as such there is no…

Strategic Management and Case Analysis: An Integrated Approach is intended for students in undergraduate business programs taking a course in strategic management. Because strategic management synthesizes many business topics and takes a holistic…

Strategic Management offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about…

The purpose of this article is to report as a study to help understand the overall role of strategic corporate social responsibility (CSR) in organizational performance. The treatment of the paper is through the review of the well-known research…

Nearly five years ago, the Ghana Technology University College (GTUC) responded to a call for proposals by the Council for Technical and Vocational Education and Training (COTVET) and the Ministry of Environment, Science, Technology and Innovation…