Browse Items (3031 total)

There is an increase in brand marketing on the websites of universities in a bid to present the kind of identities that will best promote them. This study examines the identities universities project to market their brands within the context of…

One of the current best practices of higher education institutions with multiple learning and teaching centers is to have standardized levels of teaching, learning and assessment especially if they all award the same degrees. Although this has been…

Volunteer tourism discourse seems to have a disproportionate emphasis on the guest at the expense of the host. This trend seems to be replicated in the Ghanaian studies although it is well understood that without host support, tourism cannot be…

In the wake of the global pandemic (COVID-19) and restrictions on human-to-human contacts, higher education institutions have turned to e-learning as a solution to keep teaching and learning going. Indeed, aside from allowing the continuation of…

While volunteer tourism organizations (VTOs) remain important intermediaries in the practice of volunteer tourism, questions remain on the role they play in serving the interests of host communities. This paper explores the role (s) of VTOs in a…

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed…

In response to the surging COVID-19 pandemic, the government of Ghana shut down all schools on March 16th, 2020. This compelled many higher education institutions globally and in Ghana to adopt emergency remote teaching and learning (ERTL) to ensure…

Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of customer service management, with many incorporating the…

As part of COVID-19 containment measures, the World Health Organization
(WHO) declared the rapidly spreading disease to be a pandemic on 11 March
2020, (WHO, 2020), leading to most countries in Africa declaring a state of
emergency. Zimbabwe, in…

This thesis presents findings from a study that investigated the reintegration experiences of the returned Ghanaian migrants from Libya. The study, which was conducted in four communities employed qualitative methods to uncover the many complexities…