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This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

The…

Marketisation is the application of economic theory to the practice of higher education. This is
based on the fundamental notion of the primacy of the market as a tool for business and
strategic decisions. The market is the primary unit of focus as…

Oreochromis niloticus, and African catfish Clarias gariepinus, were selected for the study. Eleven fish ponds with stock ranging between 7-21 days were randomly selected and sampled at monthly intervals for five months, with the aim of capturing…