Browse Items (3118 total)

Fundamentals of Successful Marketing is an open educational resource (OER) published by the University of Waikato. This book is designed to deliver foundational concepts, terms, and frameworks commonly needed in an introductory course on marketing.

Introduction to Psychology (2019), developed by Jorden A. Cummings and Lee Sanders at the University of Saskatchewan, is an open educational resource (OER) designed for introductory students. The text blends original material with adapted open-source…

This open textbook offers a comprehensive, thematic survey of logic, metaphysics, epistemology, value theories, and historical philosophy, built specifically to match your course's scope and sequence. By highlighting diverse primary sources and…

Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step…

Principles of Microeconomics 3e covers the scope and sequence of most one-semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational…

"Statistics: Meaning from data" helps data science and statistics students to obtain a firm grasp on basic probability and statistical concepts, with a scientific context and examples. The textbook has general applicability across most universities…

This open textbook for Global Business was developed through a Round 14 Textbook Transformation Grant. Topics covered include the global context of business, currency, supply chains, legal systems, culture and values, financial markets, economic…

This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments.

In recent years sustainability has become central to business education and thinking. At the same time, there has been rapid growth in and demand for sustainable finance by governments, corporations, NGOs, investors, and individuals. Concerns about…

This open textbook is developed for an international cohort and designed to explain business finance concepts in an easily understood manner without overwhelming students with too much content.