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Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana
This book chapter is aimed at finding out how SMEs in Ghana employ electronic customer relationship management (E-CRM) to improve their business performance. Case studies were used and five companies were selected and their managers interviewed. The…
Customer Service and Customer Retention in Ghana's Banking Sector : The Case of SG SSB Bank (Societe Generale, Ghana)
This paper assesses the extent to which SG-SSB Bank Limited satisfies its customers in order to retain them and to identify the effects of customer service retention on the bank's fortunes. Regarding methodology of the study, a descriptive approach…
The realities about corporate social responsibility activities of mobile telecommunication firms in Ghana
Purpose: The purpose of this paper is to throw light on CSR activities of mobile telecommunication companies in Ghana. The major and minor players in the Mobile
Enhancing Employability Skills in Marketing Graduates Through Teaching Philosophy and Curriculum Design: A Ghanaian Perspective-
The purpose of this research is to find out how teaching philosophy and curriculum design can affect graduates' employability skills. In the same way, university survival also depends on how well graduates perform in the workplace. Teaching…
Pro-environmental values’ and consumer behavior in base of the pyramid market: Ghana
Purpose
This study aims to fill the gap on proenvironmental behavior studies among consumers in bottom of the pyramid (BOP) market by examining the relationship between values, beliefs and norms among Ghanaian…
This study aims to fill the gap on proenvironmental behavior studies among consumers in bottom of the pyramid (BOP) market by examining the relationship between values, beliefs and norms among Ghanaian…
How and why refugees might change their ICT
behaviour when migrating to Europe?
Information and Communication Technologies (ICT) have become part of everyone's’ lives and imagining
a life without them seems almost impossible. Mobile phones and social media platforms, which are of
great importance in this thesis, are used for…
a life without them seems almost impossible. Mobile phones and social media platforms, which are of
great importance in this thesis, are used for…
Covid-19: Study of Online Teaching,
Availability and Use of Technological
Resources
Te situation caused by the Covid-19 global crisis has led universities to make
abrupt and immediate changes to continue training their students virtually
(Bao, 2020). Universities have had to urgently adapt their strategies to respond
to the…
abrupt and immediate changes to continue training their students virtually
(Bao, 2020). Universities have had to urgently adapt their strategies to respond
to the…
THE EFFECT OF SERVICE INNOVATION ON
CUSTOMER SATISFACTION”
Service Innovation is a topic that has become relatively popular in recent years
because of its importance and the effects it has on the businesses. The purpose of
this study is to identify and understand the effect Service Innovation has on…
because of its importance and the effects it has on the businesses. The purpose of
this study is to identify and understand the effect Service Innovation has on…
A review of energy demand management systems and progress of energy supply and demand matching in Ghana
Recent unruly energy crisis Ghana is facing and ways to control it, has led to the completion of an extensive literature search both in the specific field of research (energy systems) and specific topic of research (energy demand and supply…