Browse Items (3117 total)

The main purpose of this chapter is to interrogate the regulatory environment in Africa by exploring trends and developments within key intellectual property rights agencies and highlighting some of the challenges revolving around contracts…

This chapter provides insights into country-level case studies on the creative sub-sectors such as the Domestic Tourism Development Strategy in Nigeria and the Year of the Return initiative in Ghana – showcasing architectural feats and innovative…

The purpose of this exploratory study is to highlight the potential of sports and especially
football as a nation building tool. Taking the particular case of a little known name in
international football circles, the study highlights a potential…

Understanding how student decides which University is important, more like understanding the consumer behaviour in order to develop the strategic marketing communications to engage with the students. In the competitive higher education market,…

Healthcare services are considered the backbone of society and human wellness. The recent institutional transformations in the healthcare services have enormous potential for research and the
sector is fast becoming an exciting field of inquiry for…

Healthcare services are considered the backbone of society and human wellness. The recent institutional transformations in the healthcare services have enormous potential for research and the sector is fast becoming an exciting field of inquiry for…

Market orientation and positioning are strategies linked to hotel performance. This study report‘s on the joint effect of market
orientation and positioning on hotel performance. A survey of 110 star rated hotels in Ghana was used. A total of…

 The study seeks to investigate Ghanaian bank customers’ ranked preference for corporate social responsibility (CSR) initiatives and determine which initiative has the greatest effect on attitude and behaviour toward banks. A sample of 384 retail…

In modern times, the nature of higher education around
the world has been largely determined by the models
established in influential countries such as France, Germany,
Great Britain and the United States of America (Pechar &
Park, 2017; OECD and…