Browse Items (3117 total)

This chapter offers a 360-degree inquiry into chief executive officer (CEO) activism in Ghana. Several theoretical/conceptual lenses (Afrocentricity and Afrocentric philosophies of sustainability; public relations for social responsibility; and…

Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short
video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to
patronise. Further, the study…

This study seeks to track corporate social responsibility (CSR) reporting of local and foreign banks in Ghana from 2010-2014 financial year ends. Employing a qualitative approach, data used were only annual reports sourced from selected banks’…

Fashion, Gaming and Digital (including Animation). Key areas include SDGs,
Fashionomics, Photography and Photojournalism. There are also higher education institutions such as the Nollywood Centre at the Pan Atlantic University
(Lagos, Nigeria) and…

The purpose of this study was to examine the relationship between some elements of social capital, knowledge quality,
and Small and Medium Enterprises (SMEs)’ innovativeness and export performance. Data were collected from owners/
managers of SME…

universities are growing more quickly than the government’s capacity to fnance
these institutions (Iruonagbe et al., 2015; Olaleye et al., 2020).
Beyond the university itself, there are challenges with internet penetration
and power supply. As…

This chapter aims to provide an understanding of the factors that serve as catalysts for social media adoption by public sector firms in Africa. Using the Technology Organisation Environment (TOE) framework, this chapter explains how social media…

This chapter provides case illustrations at the sub-regional creative hubs from East to West, and North to South Africa. Starting off with a broad overview of creative hubs – notably African Tech Hubs, and how they have been at the forefront of…

Purpose – This paper, grounded on social capital and social networking theory, examines how postgraduate
students in Ghana cultivate and utilise social resources towards career development.
Design/methodology/approach – Following a qualitative…

Corporate social responsibility is increasingly becoming the ideal and approved mode
of sustaining good relations between corporate bodies and their surrounding
communities. The building of a strong relationship is essential for the simple reason…