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The mediating role of financial service branding on investment decisions

Purpose This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors. Design/methodology/approach Field data were obtained from 403 individuals and corporate…

The Mediating Effect of Online Brand Engagement on Customer Experience: An Emerging Market Perspective

Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic…

The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services

The Marketing Book, 6th Edition

The Manager’s Guide to Web Application Security A Concise Guide to the Weaker Side of the Web

The Making of Information Systems:
Software Engineering and Management
in a Globalized World

The London Consensus: Economic Principles for the 21st Century

The Little Black Book of Project Management

The Literature Review

The link between urbanization, energy consumption, foreign direct investments and CO2 emanations: An empirical evidence from the emerging seven (E7) countries

This study investigated the link between energy consumption (EC), foreign direct investments (FDI), urbanization (URB) and CO2 emissions in the emerging seven (E7) countries for the period 1991 to 2014. The exploration made a methodological…

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