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This chapter interrogates Africa’s public sector organisations’ major objectives for using social media. The review of the literature and social media accounts found that social media platforms are used to provide information to citizens. The…

Private universities have entered into the higher education service provision market in Nigeria. With many of them competing for prospective student enrolment, it is not surprising that some of them have deployed marketing strategies to attract…

Academic writing is an act of intellectual translation that converts raw ideas into academic discourse to bridge the gap between writer and reader. However, writing is often viewed as a mechanical skill rather than an intellectual craft. This brief…