Browse Items (3136 total)

Case studies have long been an integral part of business and management education. As artificial intelligence transforms teaching and learning, it is assuming even greater importance. Cases provide the opportunity to learn from real-life scenarios,…

This open textbook is designed to introduce readers to the basics of technical communication: audience and task analysis in workplace contexts, clear and concise communications style, effective document design, teamwork and collaboration, and…

Integral Calculus with Applications to Life Sciences is an open educational resource (OER) that covers an unusually broad range of topics—including integration, infinite series, differential equations, linear algebra, probability, and…

This core Microsoft® Excel® text provides students with the skills needed to execute many personal and professional activities. It also prepares them to go on to more advanced skills using the Excel software. The text takes the approach of creating…

This book aligns with introductory courses in organizational behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An…

A generation ago, the so-called Washington Consensus laid out a series of dos and don’ts for policymakers around the world. Today, that vision is recognized as having fallen short in a number of ways—particularly in its neglect of the social and…

Introduction to Financial Accounting, originally by D. Annand and H. Dauderis, is intended for a first course in introductory financial accounting. It has been extensively edited by Athabasca University and reflects current International Financial…

This textbook is intended for use in introductory entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are…

Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as…

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook provides an overview and introduction to digital marketing strategy. It discusses how digitalization has transformed how…