Are you tired of your words falling on deaf ears, lost in miscommunication, and ever wondering why your messages don't land with the impact you intend? Do you find yourself repeating, clarifying, yet still not connecting? Have you ever felt the sting…
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
Build a strong foundation of core writing and design skills using professionally designed…
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as…