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Introduction to College Level Research
This textbook develops core competencies in advanced information literacy and research methodology. It provides a comprehensive understanding of how scholarly articles and data are organized, taking the guesswork out of where to look. Instead of…
Introduction to Business, 2nd Edition
Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as…
Introduction to Advertising: Advertising Practices
This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments.
