Browse Items (2920 total)

Service quality affecting student satisfaction in higher education institutions in Ghana.pdf
Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive…

The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer…

The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer…

Finding the nexus between green supply chain practices and sustainable business advantage_ an emerging market perspective.pdf
Purpose
The purpose of this conceptual paper is to explore the connection between green supply chain practices (GSCPs) and sustained business advantage from an emerging market perspective. Research on the phenomenon is limited in developing…

Influence of Country of Origin on Brand Evangelism E-WOM The Mediating Role of Consumer Engagement in an Emerging Market.pdf
This study investigates the impact of country of origin (COO) on consumer attitudes and brand evangelism in Ghana’s telecommunications industry. The research uses a multi-study approach, examining three telecom brands (A, B, and C) in Ghana. The data…

Social media communication and sustainability perception in business_ The moderating role of social media influencers.pdf
Achieving the 17 sustainable development goals (SDGs) has become very important in the survival of the human race and the earth's ecosystem. The purpose of this study is to see the effectiveness of social media communication and how it influences…

Online innovation and repurchase intentions in hotels_ the mediating effect of customer experience.pdf
Purpose
This study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana.
Design/methodology/approach
Data was collected from 167 clients from a two-star…

This study sought to investigate and understand customer behaviour that determines attitudes in relation to SMS advertising and purchase intentions in Ghana. The quantitative method was used with simple random sampling technique in selecting the…

Perceived firm ethicality and brand loyalty_ the mediating role of corporate social responsibility and perceived green marketing.pdf
Purpose
This study aims to establish the link between business ethics and brand loyalty and to investigate the mediating role of corporate social responsibility (CSR) and United Nations Sustainable Development Goals (SDGs) such as green…

This chapter examines the extent to which corporate social responsibility (CSR) could generate and boost better brand perceptions and improve competitive advantage within some selected banks in Ghana. The concept of CSR, brand perception, and…
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